Public Relations & Social Marketing Insight

Like most, you probably have a general idea of your primary keywords. For example, if you provide web design services in Denver, obvious keyword choices include: Denver website design, Denver website design companies and the like.

But, you don’t want to stop there. There are two other things that you need to do:

- Make a list of long-tail keywords to target, when creating blog posts and other content.

- Learn more about your competition, including their target keywords.

With that in mind, let’s review seven tools that you can use to find the best keywords for your business....

While Google keeps us on our toes with all the algorithm updates they keep rollin' out, one thing has stayed pretty consistent for inbound marketers looking to optimize their websites for search: keyword research.

Well, the need to do keyword research has stayed the same. How you actually do it hasn't.

So I'm going to lay out a keyword research process you can follow to help you come up with and narrow down a list of terms you should be targeting.That way, you'll be able to establish and execute a strong keyword strategy that helps you get found for the search terms you actually care about.

The good news is that the keyword planner only shows a very small portion of keywords you can target.

If you can find “hidden” keywords that have a decent search volume, but less competition, your organic search traffic will grow rapidly.

I’m going to walk you through 5 modern keyword research methods that you can use to uncover keywords that haven’t been targeted by hundreds or thousands of your competitors. ...