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To see big wins in e-commerce today, entrepreneurs need to cover all of their bases, from organic SEO to mobile advertising.
Analytics tools can create a pretty detailed snapshot of where your business stands — too detailed, in some cases.
Curious about which metrics really matter, we asked a panel of successful e-commerce entrepreneurs which pieces of data they measure regularly and what it tells them about their overall strategy. Their best answers are below....
Great addition to any marketer's metrics toolobox.