Public Relations & Social Marketing Insight

Search engine optimization (aka SEO) and blogs are intricately intertwined. By their nature, blogs are attractive to search engines. They’re structured to provide easily searchable, keyword focused content organized by category. Additionally, the content is linked both internally and externally helping to show its relevance and importance in the context of other content.

Don’t take my word for it, here’s what fifteen SEO experts, many of them published authors in the field, recommend for maximizing your search optimization for your blog....

Getting others involved in your SEO strategy can sometimes cause too much confusion, but a public relations department is one place that can actually give you some real help. By enlisting the help of others, your SEO strategy can move to a new level. Public relations often has quite a few high profile connections and quite a few different avenues to help you gain visibility, so it’s important not to let this department pass you by. This leaves many businesses to that simple question: Why haven’t I been using public relations before, and how can I get started right away? Fortunately, the answer isn’t too difficult. Once you really dive into the subject you’ll be wondering why you didn’t consider the help of public relations in the first place.

Top 6 Ways Public Relations Can Help Your SEO Efforts

It is first important to understand what public relations actually is and how it works online. In short, a public relations department is in charge of creating relationships and connections with large publications and other businesses that can offer publicity for a company. Amongst their many responsibilities comes online work. A few ways that they can really help your SEO include...