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SEO is ultimately in the hands of Google that’s perpetually tweaking and improving its algorithm for optimal user experience. 
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There is a misunderstanding about how social media and SEO work together, whilst we know that social media does affect the search rank, nobody seems to understand how. Social visibility is only achieved by being active, engagement is key, but creating and posting great content that shares quickly is also only half the job done. One cannot simply schedule standardised posts to go out across all social networks. The SEO and Social Media discipline is not just about creating and posting great content, it’s about promoting that content so that it achieves the results we are looking for. Consider the following when thinking about your social media and how to derive the best SEO value from it....
Jeff Domansky's insight:
Practical SEO tips from Memeburn.
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Any good marketer or business owner trying to leverage the Web to connect with more prospective customers knows that SEO is always changing. As the new year approaches, it’s a good idea to to study up on current and future marketing, advertising, and SEO trends.
Jeff Domansky's insight:
SEO has changed and so should your approach.
Tirthpriya Banerjee's curator insight,
January 19, 2015 12:49 PM
Know what this new year made changes in SEO 
Karim Cadi's curator insight,
January 20, 2015 5:58 AM
#SEO 2015 : quality and user experience are now key elements.
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It’s amazing the difference a good tool can make – and the extra time it takes to get work done without a helpful tool. Fast-forward to online marketing. How can you work smarter and faster with SEO? It starts with having the right tools. I’ve collected a big sampling of the best free SEO tools on the market—tools with a wide variety of uses and covering a number of common needs. These tools are fast, free, and easy-to-use. I hope you find one or two (or twenty) you can put to good use, today....
Jeff Domansky's insight:
Great collection of social media tools to help you build page rank and improve your search engine optimization.
Guru Hospitals's curator insight,
October 7, 2014 2:19 AM
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Are you tired of your competition outranking you? Or even worse, seeing them rank for keywords that you don’t even show up for? In this post, I will teach you, step by step, how to identify keywords your competition is ranking for and how to create content that will outrank them. This approach is so effective that by leveraging it on Quick Sprout over the last 12 months, I’ve been able to increase my search traffic from 160,773 visitors to 280,428 visitors a month. That’s 119,655 more visitors a month. Or 74% more search traffic per month....
Jeff Domansky's insight:
Putting aside a little hype, this is a valuable strategy to grow your search engine traffic.
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SEO can become second nature for you. Since SEO is one of the most important components of an online business, you need to be doing SEO automatically, reflexively, and instinctively. All the time.
Here’s your handbook to becoming an SEO expert without even thinking about it....
Jeff Domansky's insight:
Neil Patel's SEO advice is bang-on as usual. Recommended reading 9/10
Jodi Dichter Kaplan's curator insight,
July 9, 2014 9:08 AM
Making your business rank when searched for is necessary for marketing success. Let Peak Reputation, Inc. accelerate your positive results. PeakReputation.com
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Google announced on their Webmaster Central blog today that they have released an in-depth guide to Googlebot-friendly site movies.
For those unfamiliar with sites moves, and how to move a site correctly, Google runs down the basics....
Jeff Domansky's insight:
Useful SEO tips and more detail available from Google as well.
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In this article, we will dig into the world of modern SEO to see not just how social media affects search, but which social media platforms have the most impact on search optimization. How Social Affects SearchThe traditional approach to SEO has been centered on creating excellent content that is easily searchable via search engine bots. To be clear, this approach is still perfectly valid. The main difference now is that there is a social layer to this type of SEO-friendly content development. In addition to being high-quality, your web content must be sharable. Factors like your brand’s connections with other social media users and how many people “like” or “+1″ your posts also influence search engine rankings. The key here is to not focus on a content strategy or purely on a social strategy, but to align social media efforts with content....
Jeff Domansky's insight:
Exploring SEO impact from various social media channels.
's curator insight, March 14, 2014 2:13 PM
The debate continues, and still remains to be resolved. We think "somewhere between “absolutely” and “not quite" " is a good perspective. 
WebTech Group's curator insight,
August 6, 2014 3:47 PM
Good info, which is why you need to read about our ePostings. While Facebook and Twitter are good they should not be your only social media sites used for content distribution.
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XSEO strategies have to be at the heart of any business that wants to succeed in the online world in 2014. But SEO strategy means something different than it did one decade ago, five years ago, or even last year. If your SEO strategy places a great emphasis on link building, you may find that your SEO influence has waned recently. While links connecting to your content are important, it is content itself that is becoming the most important aspect of an SEO strategy and what pleases Google the most. Here are a few things that you can do in 2014 to improve your content offering and make Google happy....
Jeff Domansky's insight:
How great content will make Google happy and your SEO rankings soar.
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As a Customer Training Specialist at HubSpot, I’ve had the pleasure of meeting hundreds of our customers in person. One thing that makes my job so interesting is that I’m always learning about new and exciting tools HubSpot customers are using when it comes to inbound marketing. Some of my favorites have come from our discussions around keyword research.
Jeff Domansky's insight:
HubSpot shares five useful tools for keyword research
Jeff Domansky's curator insight,
May 10, 2016 9:34 PM
HubSpot shares five useful tools for keyword research.
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Curious how the latest change stacks up against previous Google algorithm changes? To give you a snapshot of all of the major changes that Google has implemented over the years, we teamed up with Moz to create the infographic below.
Jeff Domansky's insight:
See how Google's major algorithm changes have impacted SEO over the years.
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Back in September, Google launched a brand-new Panda update, which according to Pierre Far will impact on 3-5% of online queries and results. It has been specifically designed to target thin and inconsequential content more precisely, while also increasing the already sizable chasm between low and high quality websites.
Jeff Domansky's insight:
For some websites. It will be a case of sudden impact and for others it means shifting your SEO strategies.
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Though Google gets roughly 3.5 billion searches a day, there are really only three types of searches that people perform -- navigational, informational, and transactional. If you want get more people to find you in search, you need to know how to optimize your content for each of these types. In this article, I’m going to explain each of the three types of searches and give a bit of perspective on why each one is important. Then, I’ll provide you with some tactical methods for unleashing a strategy that will allow you to dominate the SERPs for that search type....
Jeff Domansky's insight:
Learn what the three types of searches are and how to better optimize your site for them.
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In this edition of Strategy Sitdown, we answer the question: "My company is redesigning our website and I'm concerned about losing search rankings when we switch over. How can I make sure I don't lose any traffic from SEO?
Jeff Domansky's insight:
Useful SEO tips to guide you when you're redesigning your website.
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...What Google has confirmed is that they use about 200 ranking signals when determining organic search page rankings. There are domain factors, page-level factors, site-level factors, backlink factors, user interaction, special algorithm rules, social signals, brand signals, on-site web spam factors, off-page web spam factors ... Whew! That's quite a list. How are we supposed to remember all of those? Thanks to Single Grain and Backlinko, we don't have to. They've scoured the internet to find all of the mention of Google ranking factors and created an all-inclusive infographic listing and categorizing 200 factors that make up Google's ranking algorithm. Check out their exhaustive guide below, and make sure to save it as a reference for your future SEO needs -- just remember that the inclusion and importance of these factors could change over time....
Jeff Domansky's insight:
Find an exhaustive and very useful list of Google's 200 ranking factors.
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To get you started with conversion optimization, here’s a giant list of 101 valuable, actionable tips on conversion rate optimization, divvied up into five sections: color psychology (what colors convert best), copywriting tips (what words and writing techniques help you sell better), sales funnel & landing page streamlining (making the conversion from visitor to dollars in the bank simpler), split-testing (seeing what works), and a few miscellaneous general tips. These tips go beyond the general “have a professional design” — these are actionable, specific steps you can take to improve your website conversions today. I highly recommend that you bookmark this page and refer back to it constantly...
Jeff Domansky's insight:
This is a valuable list of 101 optimization resources. Recommended reading for marketers and PR pros.
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Getting the upper hand on your competition can be difficult and even more so when you’re not sure how your own website is performing. There are many tools available online that help you see how you’re doing with your SEO, and most importantly where your website needs to improve. All website owners should take advantage of these free tools to discover your website’s strengths and weaknesses, and to see how you compare against your competitors....
Jeff Domansky's insight:
Three excellent free website analytical tools: My Site Auditor, SEO Report Card and Woorank.
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With search engine giants favoring quality backlinks more than ever, PR professionals have a unique opportunity to leverage their skill set into SEO practices. ...We all knew that links were a necessity to battle for top positions in search, and content couldn’t rank on its own. Links are still important.The effective means in getting them however, has changed. The bottom of the barrel (blog comments, forums, directories, article submission) that you could once layer and stack to outpace nearly any web site, just don’t have the same oomph that they used to. Especially in 2012 and 2013, quality content became the focal point of inbound campaigns again. If you focused on quality content before then, good for you – you were definitely ahead of the curve, and are probably reaping the rewards of your efforts. Promoting that content however, is where Public Relations has a more important role than it used to. PR professionals are well poised to capitalize on SEO budgets, and SEO professionals have some things to learn from the world of the PR pros....
Jeff Domansky's insight:
PR skills can help in getting SEO results.
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Neil Patel serves up SEO planning strategies and tips.