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You don’t have to wait months or years to get high rankings in Google. Through Google News, you can instantly shoot up to page 1 of Google.
Now Google already gives you a set of guidelines, but here is what I found is effective:
1. You have to write news worthy content – if you are struggling to find news content you can go to Google Trends or any popular news site to see what’s hot.
2. Create a Google News Sitemap – through the Yoast SEO plugin you can create a sitemap. This way when you have news worthy content they will pick it up faster.
3. Your URL structure has to be unique – if you don’t have news related keywords within your URL you are less likely to rank. By having specific keywords you will shoot up to the top for news related queries.
In addition to that, follow the guidelines Google News gives and you will be fine.
Not to sound like a sleazy used-car salesman or an obnoxious motivational speaker, but there’s definitely a recipe for crushing it with your keywords. During the years, I’ve experimented with nearly everything under the sun and have come up with a surefire formula for dominating the SEO game by targeting the right keyword and tailoring your campaign to reach your audience. Here’s how to do it step by step....
SEO and SMM are like pizza and cheese: you can get one without the other, but, believe me, it isn’t worth it.
Nowadays SEO cannot be effective without well-executed content curation. And that’s where social media kicks in — it helps you unlock untapped potential. Compared to other marketing channels, social media benefits SEO in unexpected ways. It’s not surprising that SEO and SMM have slowly become closely intertwined activities that all businesses want to take advantage of. But how exactly can SEO and SMM work together? Do social media signals affect your site’s visibility in Google? I’ve been investigating this topic for quite a long time and here's what I’ve learned so far
I’m going to give you seven specific examples of sites with tons of traffic that you can potentially drive back to your site.
Then, I’m going to show you an easy way to find even more sites that are virtually untapped.
Sounds interesting? Read on…
Let's dig in. Almost half (49%) of our 2015 respondents involved in search marketing were in-house marketers. In-house teams still tend to be small – 71% of our in-house marketers reported only 1-3 people in their company being involved in search marketing at least quarter-time. These teams do have substantial influence, though, with 86% reporting that they were involved in purchasing decisions.
Agency search marketers reported larger teams and more diverse responsibilities. More than one-third (36%) of agency marketers in our survey reported working with more than 20 clients in the previous year. Agencies covered a wide range of services, with the top 5 being...
Organic SEO is still a leading strategy for digital marketing in 2015. Many of the SEO techniques we’ve been using for years are still worthy of our marketing dollars — blogging, social media, and inbound marketing — for example.
Yet, the way we look at these old methods may be a little different. - Effective blogging requires more than just paraphrasing the news of the day, throwing in a few keywords, and linking to another site; you’ll need to become a proven “thought leader” and answer people’s most pressing questions. - Social media will not just be a dumping grounds for blog posts, but a place where you look for prospects who are talking about your products or services and connect with them in real-time. - Linking will focus on seeking quality, branded citations, rather than just throwing your URL down in the comments section of a blog.Today, we discuss 8 SEO trends to look out for as you build your marketing plan for 2015....
On-page SEO is one of the most significant SEO/Ranking factors when it comes to search results. Doing good in these aspects can boost your overall SEO performance, and this is achieved by ensuring each of your important technical on-page SEO elements – which will be discussed in further detail in the following – are optimized to bring you top results....
Yelp and a coalition of like-minded travel and shopping websites have created an elegant demonstration of the way they say Google biases search results in favor of Google's pages.
It's a Chrome browser extension that Yelp says strips Google+ pages from Google's search results, forcing the search engine to display only the "organic" results Yelp says Google would serve if it wasn't biased in favor of Google's own sites and links.
The device lets you compare Google's results with and without interference from Google+, the anti-Google coalition says. (We have a couple of screengrabs below demonstrating the difference.)...
Social signals are influencing SEO Rank. 7 out of top 8 SEO Ranking factors today are social in nature. Marketers using back-links and keyword optimization to drive SEO are still not aware of the full potential of social for their SEO needs.
To help marketers unlock this latent power of social, ShopSocially and Americaneagle.com conducted a webinar to showcase proven strategies to boost SEO Rank using social signals. Below is the recording of the webinar and the presentation used....
CMO of DigitalRelevance Kevin Bailey talks about the importance of earned media links and content.Today’s digitally savvy PR professionals are adding organic search to their repertoire. This makes good sense because organic rankings are just another form of earned media—just acquired in a new way. For over a decade it’s been well known that search engine rankings are influenced mainly by two things: what a brand says about itself on its own website and what others say about it off of its site. The latter is often called off-site SEO and it’s the most heavily-weighted component of Google’s algorithm....
The blurring of lines between search, social and PR is due in part to the increased sophistication of Google’s algorithms....
The convergence of channels not only has implications for the future of search marketing, but represents a shift in digital marketing as a whole. As silos disappear and consumer touch points become more varied, the digital industry is shifting towards a more holistic approach.
Tom Salmon, group director of marketing at Epiphany, summarises this seismic movement: “We’re seeing the confusing mess of different digital silos being pulled back together. The merging of SEO, social and PR is a symptom of that shift and represents a really fundamental thing; putting the consumer back at the heart of digital marketing.”...
What you should spend most your time on when working on your web marketing strategy based on average return on investment (ROI). Hint: It's NOT Social Media...
So how do you decide which web marketing strategy to work on to attain the most fruitful retail website possible? The sexy new trend is social media marketing, so that means you should do that, right?
WRONG!
In this eMarketer article (and the graph above), the complicated decision of “what do I do?” is made easy and backed by real data.It’s crystal clear. You need to work on getting traffic to your website through the search engines. Google, Yahoo, and Bing are the #1 referral traffic source for retail websites (35%). Social media ranks fifth out of six (2.4%)! You definitely want a piece of that pie. Here’s how…
The Customer Journey to Online Purchase: an interactive infographic that explores typical customer behavior to improve marketing programs. These days, the customer journey has grown more complex. Before making an online purchase decision, a customer may engage with your brand through many different media channels over several days. This tool helps you explore and understand the customer journey to improve your marketing programs....
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Keyword intent represents the user’s purpose for the search. It’s what the user is likely to do when searching for a particular phrase. Or, to be more precise, it’s what we think the user is likely to do, since we cannot always be sure. Intent is undoubtedly the most important concept when it comes to keyword research. It helps you meet the users’ needs better and match your content and landing pages to their intentions. Analyzing keywords by intent is thus your first step when diagnosing conversion issues when it comes to search referrals....
In SEO’s never-ending evolution, algorithms are continually assessing different elements to determine where brands rank. I remember the time, “back in the day,” when you could often get ahead with only rudimentary SEO tactics like keywords stuffing, e-zine posting, and even article spinning. Oh, but how things have changed. Search engines have never been more sophisticated, and Google is relentless in its pursuits of providing users with the best experience possible. One element of SEO in particular that’s garnered a lot of attention recently is brand signals....
If you are struggling to build links, if you don’t know right from wrong, this post will serve as your guide moving forward.
So, what’s next? Will you build links like the pros, eventually pushing your rankings to the top? With the following 13 SEO tools, you will get the help you need to build links, boost your rankings, and reap the rewards.
Here are the tools!
In order to track the performance of your social media efforts, conducting regular social media analysis is a must. One way brands track their campaigns is by using memorable, unique, and relevant hashtags.
Hashtags are used to find and follow discussions about brands, promotions, or events. If managed correctly, hashtags will help you track how many people are participating in your campaign and what they are saying about your brand. To help you manage hashtags effectively, here are some tracking tools that you can use....
I’ve been building SEO-driven, Adsense/Affiliate monetized sites for 4 years now. I’ve been through every Panda update and Penguin update. I've survived a lot of them, but I've been absolutely crushed by some of them as well. If getting crushed is how you learn, then I've learned a lot.
I started out building hundreds of microniche sites with content as cheap as $3/500 word article, to creating sites that received thousands of FB, Twitter, Reddit, and Stumble upon shares - even though my goal was solely to drive organic search traffic.
One article got over 100,000 likes on Facebook and millions of visitors. It cost me $30 to outsource and I made no effort to optimize it for social.
I don’t claim to be a content creation expert, but I’ve picked up a thing or two over the years, and this is the guide to SEO content creation I wish I had when I started....
In the end, great visibility and traffic won’t get you very far if you’re not earning the revenue you need to keep you going. Unfortunately, too many companies focus on traffic and simply assume this will mean revenue.
While this may very well be true to a certain extent, it’s important to always keep your end goal in mind, and worrying about traffic shouldn’t be your stopping point. There are other ways to increase revenue that also need your time....
With the organic online marketing ecosystem growing, it’s no surprise that SEO, social media, and content marketing are finding themselves under the same umbrella. When the three are working in sync, they help acquire customers and increase website traffic through valuable content.
This is in part due to the changes to Google algorithms, which now factor social signals as an indicator in search rankings. To make an organic marketing plan that works towards your company’s goals, it’s important to know how content marketing, social media and SEO all fit into the same strategy.
Here are 5 ways content marketing, social media and SEO work together to improve organic marketing...
As we’ve previously mentioned in our last list, we love research here at UpCity. It gives us not only the current trends and knowledge of the landscape, but it also allows us to come up with new ideas and test them out. We see a lot of companies spend all their time and energy crafting white papers, but many marketers don’t have the time to read them as they get published. For this reason, we’ve decided to compile a list of the best 200 free white papers on digital marketing.
With access to all of these resources in one spot, you’re free to favorite this link and check up on what you want to learn next. Everything from SEO to web design is right here for you to learn. We just encourage you to take your pick and start reading!...
Want more traffic to your website?
What if you could double the click-through rates of your social media updates?
Extra traffic from Facebook, LinkedIn and Twitter would be nice, right? In this article you’ll discover four steps for crafting a great call to action that improves click-throughs.
Want a neat visual representation of what matters in SEO these days? You got it! Here's Search Engine Land's recently updated 'periodic table' graphic.
Companies rely on PR firms for a variety of services and consulting ranging from strategy and message development to media relations and social media outreach to monitoring and reporting. Product launches, press conferences, event management and promotion, reputation and crisis management, media training, investor relations and of course content creation are all services provided by different PR agencies.
Press releases are most often at the top of the list of public relations content along with reports, white papers, newsletters, case studies, corporate website pages, newsrooms, blog posts, short form social media content and media from images to audio to video. To suggest that overly optimized press releases and other content will bring down the PR industry is simply a sensational headline.
It’s true, there are a lot of changes happening in the PR world right now and one area in particular that’s worth exploring risks and rewards involves the shift to native ads or as Google calls it, “commerce journalism”. I talked with Cara Posey about this recently and will likely post more about it here. But back to this business of optimized press releases killing PR agencies. Really?...
Understanding the complexity of how your social media efforts affect search ranking is vital for you to know how to use social networking to your advantage.... It’s time marketers and brand owners realize the immense impact social media has on their search ranking. The way marketers and content creators use social media and social networking has always been focused on building a huge following, but it goes much deeper than that. Today search engines incorporate influence into their search result rankings, and social media has an ever increasing part in that. If you want to make sure your search ranking is as good as it can be, this is going to help you. I could probably go on all day long about exactly how social media affects your search ranking, and what you need to understand and think about when you start promoting and marketing your services, content or website. But I am not going to bore you to death with all the technicalities that go into it all. This is more about how you can improve your search ranking with a few adjustments and a little bit of understanding of how it all works....
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Scoop.it!
Neil Patel shares tips on getting ranked on page one through Google News.