Public Relations & Social Marketing Insight
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Public Relations & Social Marketing Insight
Social marketing, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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Local Business SEO: Optimize Your Wordpress Website | Be Top Local

Local Business SEO: Optimize Your Wordpress Website | Be Top Local | Public Relations & Social Marketing Insight | Scoop.it

26% of the web is built on WordPress and with good reason. Whether you are an experienced developer or HTML illiterate, WordPress provides an amazing base from which virtually anything can be built.

As a local business owner or marketer for local businesses, there’s a good chance you fall closer to the “HTML illiterate” side of that equation, and that’s okay.

In this guide, we’ll be taking you step-by-step through the process of optimizing your local business SEO via WordPress. We’ll show you every plugin and tool you need to maximize the benefits while minimizing the time and money you’re required to invest....

Jeff Domansky's insight:

SEO for WordPress websites in under an hour with this guide..

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The “New” SEO Secret Weapon

The “New” SEO Secret Weapon | Public Relations & Social Marketing Insight | Scoop.it

...There’s a super-secret new ingredient in SEO. It was always a factor, but it’s become even more important recently, as the Google team relentlessly declares war on what they see as tricks and sneaky tactics. Today we’ll talk about the “new” SEO copywriting techniques you can take advantage of in a post-Panda search world. Ready for the mind-blowing “secret new ingredient”? It’s the authority, editorial focus, and relevance of your site — in other words, your site quality....

Jeff Domansky's insight:

Website and blogging "authority" are critical factors in Google search rankings. This post delves into it nicely.

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The Website Experience Consumers Value Most

The Website Experience Consumers Value Most | Public Relations & Social Marketing Insight | Scoop.it

Most US consumers (52%) say high performance is the quality they value most in website experience, according to a recent report from Limelight Networks.

The 1,115 consumers surveyed ranked website performance (streaming with no buffering, pages that load quickly, etc.) as the most important digital experience by a wide margin—far ahead of having fresh and updated content, delivering a consistent experience on mobile and desktop, and providing personalized content....

Jeff Domansky's insight:

What's under the hood on your web site matters most to visitors.

LocalMark's curator insight, August 14, 2014 9:04 AM

What kind of web experience are your consumers looking for? 

Lisa deLeon's curator insight, August 14, 2014 1:44 PM

Consumers will leave your site if it doesn't download quickly, especially if they are on a device and on the go!