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From
neilpatel
Here’s why I mentioned it. The principle I pointed out––social proof––is important to Google.
Google wants only the most naturally popular sites to show up in the SERPs. And that’s why it is extremely necessary to have brand mentions.
If people are talking about your brand, Google will see those mentions as implied links and enhance your SEO.
But enough about why brand mentions matter. Let’s talk about how.
Neil Patel shows how to increase your search rankings by building brand mentions. It's basic but important SEO stuff.