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13 Efficient Link Building Strategies for Busy Marketers

13 Efficient Link Building Strategies for Busy Marketers | Public Relations & Social Marketing Insight | Scoop.it
From neilpatel.com - August 11, 2015 11:30 PM
In the past, link building was based on quantity, not quality. But today, it’s a different ball game.


If you’re a busy marketer, you have to understand that you can’t create incoming links instantly. It’s a gradual process.


The pages where you build links – specifically the quality and authority of those pages – play a key role in determining your position in the search engines.


This is where blogging comes in. When you blog consistently, you’ll get 434% more indexed pages, and your inbound links grow by 97%.

Beyond blogging, there are other proven ways to build the best links.
I’ll show you 13 of these foolproof tactics that you can put to work today. They’re especially helpful for busy marketers who want to stay productive.... 

Jeff Domansky's insight:

Neil Patel offers 13 smart link building tactics.

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Google Says You Should Avoid Link Building

Google Says You Should Avoid Link Building | Public Relations & Social Marketing Insight | Scoop.it
From www.webpronews.com - February 18, 2015 4:01 PM

You know how you’ve been building links to your website for years, trying to get Google look upon it more favorably? Well, according to Google, you shouldn’t bother doing that.

Nearly an hour into a Google Webmaster Central Office Hours hangout on Friday, Google’s John Mueller was asked whether or not link building, in any way, is good for webmasters.

Mueller’s response (via Search Engine Roundtable) was, “That is a good question. In general, I’d try to avoid that. So that you are really sure that your content kind of stands on its own and make it possible for other people of course to link to your content. Make it easy, maybe, put a little widget on your page, if you like this, this is how you can link to it. Make sure that the URLs on your web site are easy to copy and paste. All of those things make it a little bit easier. We do use links as part of our algorithms but we use lots and lots of other factors as well. So only focusing on links is probably going to cause more problems for your web site that actually helps.” Emphasis added.

Jeff Domansky's insight:

So let me repeat again for all of you bloggers, content marketers and PR people what Google's own John Mueller says about link building:

"So only focusing on links is probably going to cause more problems for your web site that actually helps.” 


I'd repeat it again, but you get the message. Quality content rules.

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