Public Relations & Social Marketing Insight

To write smart copy that attracts more eyeballs, find more keywords related to your topic. Here are eight tools to help.

“Write for the user, not the search engines,” continues to be a mantra of content marketing. In reality, smart content creators write for both.

Quality content is interesting, informative, original, AND it includes keywords, ultimately leading to more visits and helping you achieve your why. Quality content naturally builds links, which improves the site authority, which in turn boosts rankings, and gets more eyeballs on your content.

Integrating SEO with your content is the first step. But to really write smart copy, you should look at terms related to what you are targeting and how Google associates those terms. Then incorporate those terms into your content. Or you can use those findings to identify related topics you may want to write about down the road....