Public Relations & Social Marketing Insight

Although content marketing has attracted SEO experts everywhere, 2015 will be the year when it will play a huge role in digital marketing. This is in part due to Google’s insistence on high quality content (as well as its inclusion in ranking factors); but also because this is what users today value most.

For all its glory, it’s surprising that many businesses don’t know to leverage it.

Wyzowl recently conducted a survey on content marketing and its usage. Respondents were mainly from the Advertising and Marketing sector, between the ages of 25 and 54. Now if you haven’t amped up your game, or you still don’t have concrete content marketing plans; let these numbers pull you out of your funk....