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Social marketing, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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SEO & Content Marketing Thought Leadership Diverging Again

SEO & Content Marketing Thought Leadership Diverging Again | Public Relations & Social Marketing Insight | Scoop.it
From www.socialmediatoday.com - August 1, 2015 3:11 AM

SEO and content marketing are still not one and the same. However, they’re much more similar to each other today than what they were last decade. For much of this decade the search algorithms allowed for a “build it and they will come” environment for content marketers. In some ways, social media networks did, too. Both HubSpot and Moz reaped the benefits of this over the years. This made content marketers feel like SEOs and SEOs that created content for real consumers feel like content marketers.


Over the last five years the cat’s been let out of the bag. It’s no longer a secret that content marketing can drive copious amounts of traffic to a brand’s website. That’s one of the major reasons why the amount of content on the Internet is supposed to grow by 500% in the year 2020.


A lot of that growth in content can likely be attributed to the thought leadership of brands like Moz, HubSpot and CMI. However, in an era of 500% more content it becomes much more difficult for content to stand out, regardless of the channel (search, social, email, etc.).


Add to that, social media networks and search engines aren’t built to serve up that much content today. With social algorithms purposefully reducing organic visibility and only 10 organic positions on the first page of most search engines, how are brands supposed to stand out?


The age of “build it and they will come” is over for many major industry verticals. This conundrum has further pushed the two circles in the Venn diagram above further together....

Jeff Domansky's insight:

SEO and content marketing work together like peanut butter and jelly.

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Master in Web Design's curator insight, August 3, 2015 5:34 AM

SEO and content marketing work together like peanut butter and jelly.
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How Do You Rank on Google?

How Do You Rank on Google? | Public Relations & Social Marketing Insight | Scoop.it
From searchenginewatch.com - August 1, 2015 2:30 AM

Google's algorithms are better-focused than ever, according to a new study from Searchmetrics.


In its fourth annual Google ranking factors study, the enterprise platform looked at the top 30 search results for 10,000 keywords and 300,000 websites on Google. According to Marcus Tober, founder and chief technology officer at Searchmetrics, the findings simply confirm the current trends.


"Understanding user intention and creating unique, relevant content is more vital than ever before," Tober says. "It is also visible that backlinks are continuing to decrease in relevance. Looking ahead, as the proportion of search queries from mobile  devices continues to grow, it will be interesting to see what effect this has on the rankings.


"Some factors Searchmetrics saw positively affecting the rankings include mobile-friendliness; social signals, such as Facebook likes and Tweets; and backlinks, though the latter will likely decrease in importance. The study focuses on three other main areas...

Jeff Domansky's insight:

Analyzing 300,000 websites and 10,000 keywords for its annual Google ranking factors study, Searchmetrics found that technical factors, such as keyword domains, are the most important.

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Google Says You Should Avoid Link Building

Google Says You Should Avoid Link Building | Public Relations & Social Marketing Insight | Scoop.it
From www.webpronews.com - February 18, 2015 4:01 PM

You know how you’ve been building links to your website for years, trying to get Google look upon it more favorably? Well, according to Google, you shouldn’t bother doing that.

Nearly an hour into a Google Webmaster Central Office Hours hangout on Friday, Google’s John Mueller was asked whether or not link building, in any way, is good for webmasters.

Mueller’s response (via Search Engine Roundtable) was, “That is a good question. In general, I’d try to avoid that. So that you are really sure that your content kind of stands on its own and make it possible for other people of course to link to your content. Make it easy, maybe, put a little widget on your page, if you like this, this is how you can link to it. Make sure that the URLs on your web site are easy to copy and paste. All of those things make it a little bit easier. We do use links as part of our algorithms but we use lots and lots of other factors as well. So only focusing on links is probably going to cause more problems for your web site that actually helps.” Emphasis added.

Jeff Domansky's insight:

So let me repeat again for all of you bloggers, content marketers and PR people what Google's own John Mueller says about link building:

"So only focusing on links is probably going to cause more problems for your web site that actually helps.” 


I'd repeat it again, but you get the message. Quality content rules.

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How Your Content Strategy Should Affect Your SEO Expectations

How Your Content Strategy Should Affect Your SEO Expectations | Public Relations & Social Marketing Insight | Scoop.it
From searchenginewatch.com - August 1, 2015 2:34 AM

If I had a dollar for every time someone asked me if I could get them a No. 1 Google ranking for a specific non-branded, hyper-competitive keyword, I would be rich. If I had a dollar for the number of times the people asking me that question actually had the content to warrant such a listing, I would be poor.


Many digital marketing folks, especially in enterprise B2B companies, don't quite understand the relationship between content and SEO. It's long been said in SEO circles that content is king. However, some SEO folks would argue that links or social engagement is king, and that content is the primary driver of links and social success. There are valid arguments on all sides of that meaningless debate, but the point that often gets lost is that creating the best user experience for the vast majority of people searching for a specific keyword is probably what's going to get you ranked consistently for that keyword.


A content strategy that supports that bigger vision is typically different than the customer-focused strategies most B2B companies use. Many people over the years have told me, "Our company is the market leader for this term! We should be No. 1!" That is often true for products or services that are relevant to the keyword phrase they are targeting. It is true that brand recognition - and certainly the links that typically accompany successful brands - make it more likely that a company will rank well for relevant terms, but the fact remains that brand authority is not always enough to guarantee a top ranking for a particular keyword....

Jeff Domansky's insight:

Without a content strategy that appeals to everyone who searches for a specific keyword, rather than just your target audience, you may not achieve the SEO results you're hoping for writes Catfish Comstock.

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Jasper Molina's curator insight, August 3, 2015 12:06 AM

Without a content strategy that appeals to everyone who searches for a specific keyword, rather than just your target audience, you may not achieve the SEO results you're hoping for writes Catfish Comstock.
Graphic Design Enthusiast's curator insight, August 3, 2015 2:46 AM

Without a content strategy that appeals to everyone who searches for a specific keyword, rather than just your target audience, you may not achieve the SEO results you're hoping for writes Catfish Comstock.
Livia Mihai's curator insight, August 3, 2015 3:45 AM

Without a content strategy that appeals to everyone who searches for a specific keyword, rather than just your target audience, you may not achieve the SEO results you're hoping for writes Catfish Comstock.
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Why SEO Is Actually All About Content Marketing

Why SEO Is Actually All About Content Marketing | Public Relations & Social Marketing Insight | Scoop.it
From blog.kissmetrics.com - February 20, 2015 11:47 PM
There’s a bit of confusion over SEO and content marketing. The confusion comes over how SEO and content marketing fit together. Do they fit together? Are they at odds with each other? If so, is it possible to force them together?

In a previous post, I explained why SEO and content marketing are like PB&J. They go together. They just fit. They work well together.

Now, I want to share exactly why that is — why SEO is actually all about content marketing, and vice versa.
Jeff Domansky's insight:

Very useful post on SEO and content marketing.

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Dean Ryan G. Martin's curator insight, February 21, 2015 12:10 AM

Simply put, when you're optimizing a website for search engines, you're required to do content marketing. 
Union des OT en Libournais's curator insight, February 27, 2015 5:32 AM

Cet article explique en quoi ces 2 domaines (SEO et Marketing de contenu) sont indissociables.
En effet, le marketing de contenu est une des principales composantes du SEO pour le positionnement sur les moteurs de recherche car il permet de répondre à la quasi-totalité des critères imposés par Google (à savoir: texte pertinent, mots-clés, backlinks, etc.)
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What You Need to Know About SEO Going Into 2015

What You Need to Know About SEO Going Into 2015 | Public Relations & Social Marketing Insight | Scoop.it
From thenextweb.com - January 18, 2015 2:46 PM
Any good marketer or business owner trying to leverage the Web to connect with more prospective customers knows that SEO is always changing. As the new year approaches, it’s a good idea to to study up on current and future marketing, advertising, and SEO trends.

Here’s what you need to know about SEO going into 2015
Jeff Domansky's insight:

SEO has changed and so should your approach.

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Tirthpriya Banerjee's curator insight, January 19, 2015 12:49 PM

Know what this new year made changes in SEO
Karim Cadi's curator insight, January 20, 2015 5:58 AM

#SEO 2015 : quality and user experience are now key elements.
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