Public Relations & Social Marketing Insight

But do content-driven brands skew closer to publications or are their marketing roots still showing? We analyzed 200 posts that ranked on page one of Google for terms related to the marketing industry that generate at least 500 monthly searches.

Of course, publishers, whether marketers or journalists, have direct control over only a handful of Google’s evolving ranking criteria, and the factors that impact search results shift by topic and keyword. For example, influencing page and domain authority is like steering an ocean liner: It’s doable, provided you’re not in a hurry. Thus, for the purposes of our analysis, we paid particular attention to the recency, content structure, and post quality -- factors largely within the publisher’s span of control (though because the weighting of each is constantly adjusted by machine-learning, we kept our analysis broad stroke and directional)....

Basically, content marketing is the art of communicating with your customers and prospects without selling. It is non-interruption marketing. Instead of pitching your products or services, you are delivering information that makes your buyer more intelligent. The essence of this content strategy is the belief that if we, as businesses, deliver consistent, ongoing valuable information to buyers, they ultimately reward us with their business and loyalty. Nowadays people also look for the facts and useful information about the products and services that they find interesting instead of ads.

So engage your audience with unique & useful story/ information of your services or product.  Provide your information precisely not with bag of unnecessary stuffing of keywords. Make your content king in the marketing world and become a great Marketer....