Public Relations & Social Marketing Insight

I put out a HARO query to see what tactics other SEO specialists and agencies used as quick wins when they took on a new project. I got back some great, solid responses from SEO experts across the country and wanted to share their advice.

Most of the answers I received fell into one of five basic categories: digital asset consolidation; link reclamation; long-form content creation; identification of low-hanging fruit keywords; and internationalization. I’ve picked what I felt was the best advice for each of these categories because I’ve personally seen results from these actions on my own client sites:...

Any good marketer or business owner trying to leverage the Web to connect with more prospective customers knows that SEO is always changing. As the new year approaches, it’s a good idea to to study up on current and future marketing, advertising, and SEO trends.

Here’s what you need to know about SEO going into 2015

Search engine optimization (SEO) experts say domain-level link authority features—such as the quality of links to a website and its overall PageRank—have the biggest positive impact on Google rankings, according to a recent report from Moz.

The report was based on data from an in-depth survey of 150 marketing professionals who specialize in search engine optimization. Each respondent rated the relative levels of influence exerted by broad search ranking factors on a scale of 1 (not influential) to 10 (highly influential).

Domain-level link authority features received an average score of 8.22, the highest of any factor. Page-level metrics ranked a close second (average score of 8.19), followed by page-level content/keywords (7.87). Detailed definitions of each factor can be found in the full report....