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The public struggles to parse fact from fiction on the latest political and societal news story, but marketers face an even sharper struggle when it comes to parsing the truth about website design trends.
The rise of various devices, web apps, and chatbot interfaces, has stirred designers and marketers into discussions about what HTML, CSS, and JavaScript elements ultimately bring value to consumers. So let's look at what is an ADF (Alternative Design Fact) and a RF (Real Fact) in design elements that support a digital marketing strategy.
The ADFs are not necessarily false or negative in and of themselves. But time and new influences shape how consumers appreciate a website or web app, which means deploying new combinations of site elements to match the new expectations....
Marketers see factoids and tidbits everyday about web design, but with app and chatbots adding nuanced engagement online, what web features are now outdated? Here's a few answers on what still works now.