Public Relations & Social Marketing Insight

Starting on Tuesday, April 21, 2015, Google is going to make a massive change to the way it ranks websites. How massive? This change outranks both Panda and Penguin in terms of its scale of impact on search results, according to Google's Webmaster Trends analyst Zineb Ait Bahajji.

The change comes down to one very important criterion: whether your website, landing pages, and blog are fully optimized for mobile.

Are you ready for it? Let's find out....

Google announced on their Webmaster Central blog today that they have released an in-depth guide to Googlebot-friendly site movies.

“Few topics confuse and scare webmasters more than site moves,” Google says. So to make things less scary they have created this guide that explains how to handle site moves and stay on Google’s good side.

For those unfamiliar with sites moves, and how to move a site correctly, Google runs down the basics....