Public Relations & Social Marketing Insight

Although there haven’t been any new tactics for link building in a while, some proved to more effective than others in 2015. Plus, you can always find ways to improve each of the tactics.

What I’m about to show you are the 8 most effective link building tactics that work well right now as well as ways to implement them better than, or at least as well as, anyone else....

DA (domain authority) is measured on a scale of 1 to 100. The closer you are to 100, the more traffic and better ranking you’ll have.

But––you guessed it––a low DA can result in huge losses of traffic and ranking. That’s why it’s important to have a good DA.

I see lots of people having trouble changing their DA and that’s because it’s somewhat of a long-term process. You can’t just make a couple of changes and expect your DA to skyrocket.

However, there are actionable steps you can take to improve your DA. It won’t happen overnight, but it’ll happen faster than you think.

I’ve put together this plan that helped one of my clients increase their DA by 5 points in just 2 weeks. Take it from me. This plan works....

A total site redesign is a tricky thing. At some point, you must redesign your site, but when you do, you run the risk of your traffic dropping off. Redesigning a site is one of the biggest SEO challenges that a company can face.

What’s going to happen once the site is officially launched? What will happen with any 404s? How will the site perform in the search engines? What about existing links to nonexistent pages?

If you are currently redesigning your site or planning on a full site overhaul in the future, here’s what you need to know:...