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You built a website, but nobody’s visiting. It happens to the best of us.
Just building a website isn’t enough. You need to get it listed with search engines and attract organic search traffic.
Regarding traffic, more specifically, you need Google search traffic. Google accounts for nearly 78% of all organic search traffic according to Smart Insights.... 
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Sometimes you do everything right, and it works like it should. Other times you do everything right, but nothing happens. But here’s the good news.If your rankings are stuck, there are things you can do to help them move up in the SERPs. It’s absolutely possible. Today, I’m going to show you exactly what to do to get your rankings up....
Jeff Domansky's insight:
Neil Patel shares practical SEO tips to get your site ranking better on search engines.
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From
moz
The craft that is your business navigates the local waterways. Whether yours is an independently owned natural foods store or a medical enterprise with hundreds of locations, it can be easy to get lost cresting all of the little waves that hit our industry, week by week, year after year. Google endorses review kiosks and then outlaws them. They pop your dental practice into a carousel and then disband this whole display for your industry. You need to be schema-encoded, socially active, mobile-friendly, voice-ready… it’s a lot to take in. So let’s weigh anchor for a few minutes, in the midst of these never-ending eddies, to evaluate whether all of the developments of the past few years add up to a disjointed jumble of events or represent a genuine sea change in our industry. Let’s see which way the wind is really blowing in local search marketing....
Jeff Domansky's insight:
When the local SEO industry is in the midst of a sea change & Google's willing to change the rules at a moment's notice, your best bet is to safeguard your efforts with an offline and organic approach. Sound advice.
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I put out a HARO query to see what tactics other SEO specialists and agencies used as quick wins when they took on a new project. I got back some great, solid responses from SEO experts across the country and wanted to share their advice. Most of the answers I received fell into one of five basic categories: digital asset consolidation; link reclamation; long-form content creation; identification of low-hanging fruit keywords; and internationalization. I’ve picked what I felt was the best advice for each of these categories because I’ve personally seen results from these actions on my own client sites:...
Jeff Domansky's insight:
Columnist Christian Sculthorp surveyed industry experts to find out where they look for easy wins when taking on a new SEO campaign. Here is some of their advice.
Michelle Harris's curator insight,
April 11, 2017 10:44 AM
I am always trying to improve SEO while lowering the overall spend. It's tough when you are competing against the biggest keyword buyers in the world. Check out this great article that highlights several of the items I used to help increase ranking for the PHM properties.
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Imagine a world without search engines. It’s easy if you try. No more surprise Google updates. No more worrying about XML sitemaps, robots.txt, and content analysis and optimization. And perhaps most importantly, no more keyword research. That last one means you’re going to have to go old-school to figure out the language of your audience to reflect it back to them. It’s going to take a lot more work....
Jeff Domansky's insight:
Brian Clark shares a thoughtful post on SEO - or not.
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Only 17% of small business owners will invest in search engine optimization (SEO) in 2017, 26% admit to having a Web site with only one page, and 43% say they have no plans to change or improve their online presence this year.
Jeff Domansky's insight:
All about SEO from MediaPost.
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If you are looking for improved search rankings, increased traffic and overall better SEO performance of your site, this article is a great place to start. The Best SEO Tools and WordPress SEO Plugins for 2016 In order to make things a little easier, we have divided the tools below into different categories. You will find SEO tools and plugins for keyword research, rank tracking, content optimization, on-page SEO, technical SEO, link building and link removal. The list also includes a mix of free and paid WordPress SEO plugins....
Jeff Domansky's insight:
Super SEO tips from Nick Schaferhoff.
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On-page SEO is all about how well your website responds to Google ranking factors. And by your website, we mean exclusively your website – everything from your URL and your metadata, to your content, keywords and images. What's beautiful about good on-page SEO is that's what's good for users tend to also be really good for search engines. Before reading on, know that these aren’t magical tricks that will catapult your site to the first search positions. They’re good practices that will, in time, help your website rank high for a particular keyword, if the website is, indeed, relevant....
Jeff Domansky's insight:
An excellent set of basic SEO tips. Recommended for newbies or as a refresher.
Jeff Domansky's curator insight,
December 19, 2016 2:58 AM
An excellent set of basic SEO tips. Recommended for newbies or as a refresher.
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These days, it seems like most marketing jobs require at least a basic knowledge of search engine optimization. Even writers need to know about it -- gone are the days, it seems, of simply composing with words. We have to know how to rank, build links, and yield traffic.
But many of us aren't sure where to begin. And that, says HubSpot Senior Acquisition Manager Matt Barby, is due to the deluge of information available on SEO.
"The problem is that most of it is either ill-informed or just factually incorrect," he explains. Luckily, because Barby's job has involved working with SEO and its experts over the past few years, he's built a go-to arsenal of resources on the topic -- which we're eager to share. If you're feeling overwhelmed by the amount of sites for learning SEO, fear not --- we've put together a list of some of the most comprehensive resources out there. Check them out below....
Jeff Domansky's insight:
Learn how to optimize your content for search engines from these nine resources.
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Search engine optimization is incredibly important for marketers. When you optimize your web pages -- including your blog posts -- you're making your website more visible to people who are looking for keywords associated with your brand, product, or service via search engines like Google.
Jeff Domansky's insight:
Great SEO tips from Lindsay Kolowich at HubSpot.
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![Top 200 Most Important SEO Ranking Factors [Infographic] | Public Relations & Social Marketing Insight | Scoop.it](https://img.scoop.it/x8DhPPQtjdWBbR8pU8vYvTl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
To help you identify what SEO optimizations your website is missing, I have found an infographic that could be your guide. It’s simply called “SEO Ranking Factors” and is created by Coalition Technologies. The infographic lists 200 of the top most important SEO ranking factors that you should have implemented on your site. The SEO ranking factors are divided into ten different categories, and you might have to do some additional research to identify what they mean and how to implement some of them. Doing so, however, will not be too hard. As you might know, SEO is the one most vital aspect of growing the traffic to your website. If you are not already monitoring the SEO scene (and the changes continuously rolled out), you should start now. The amount of traffic that you can have routed to your site by just implementing the right SEO ranking factors is incredible. Whatever you do, do not overlook this free way of increasing the traffic to your site. The SEO ranking factors range from simple additions like implementing size tags on your images to server privacy issues. However, even though you are not very skilled in the makings of a website, most of them are super simple to implement....
Jeff Domansky's insight:
If you want to optimize your site to show up on the first page on search engines then you have to implement some of these 200 important SEO ranking factors.
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From
visual
Here is an infographic which includes 9 most important on-page SEO factors which are basic but equally important. Any webmaster and blogger should never ignore them and should always follow them sincerely....
Jeff Domansky's insight:
Practical SEO tips.
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We are in the early stages of a new era of search -- an era tied closely to more sophisticated patterns such as mobile, social, and voice search, among other things. And for the first time this isn't just a matter of adding a new chapter to our SEO strategy, it's a matter of creating entire new playbooks.
Jeff Domansky's insight:
Meghan Keaney points out what's ahead for SEO in the future.
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When you think about improving your SEO, what’s the first thing that comes to mind? Maybe you think of rewriting your web copy to rank better for certain keywords, churning out new posts for your blog, or making sure your website is structured in a logical way. All of these are important aspects of ranking well in search engines, but they aren’t the only ways you can optimize your web presence. If you want to rank better and get more traffic, you need to improve your off-page SEO, too. This guide will help you get started....
Jeff Domansky's insight:
A different and valuable way to improve SEO from Search Engine Watch.
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You have a content calendar. You have a blog. You have a social media strategy. All you’re missing is, well, the big kahuna: audience share that reflects the value of all the fantastic content you’ve created to promote your brand and your services to the big wide world.
Jeff Domansky's insight:
CMI shares SEO best practices for content marketing results.
donhornsby's curator insight,
May 5, 2017 9:20 AM
Content marketing, of course, is the practice of creating organic content and publishing it on your own site or other online channels to attract users who eventually convert on your site (becoming subscribers or taking some desired action). When you optimize for search, you’re really getting at the practice of making sure your content can be found by search engines, prioritized in results pages, and acted upon by the type of user most likely to convert once on your company’s website.
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Here’s the good news: Even if you’re in a low-volume niche, you can still be an SEO master. You’ll have to approach SEO a little differently, but you can still get great results. Driving more traffic, increasing visibility, getting more backlinks––it’s all possible no matter what niche you’re in. Now, does this mean your SEO will be simpler? Unfortunately, no. In fact, your SEO process will consist of many of the usual suspects––technical SEO, page optimization, link profiles, and so forth. So I’d first recommend getting to know SEO well. If you don’t already, check out this SEO guide. Once you’ve done that, read on and take a look at how you can use SEO in a small niche that doesn’t have a lot of search volume....
Jeff Domansky's insight:
Neil Patel offers SEO tips for small niche topics. Very useful!
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Now before you run away after reading the term “XML sitemap,” let me give you some good news. Even though an XML sitemap is considered a “technical” side of SEO, it’s not hard to make one. And, really, it’s not “technical” either. In fact, in just a few minutes you could create a really good XML sitemap. You don’t have to know how to code. You just have to know how to click. It’s free. It’s easy. It’s relatively simple, and it can improve your SEO....
Jeff Domansky's insight:
Easy SEO tip from Neil Patel.
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Want more people to find and read your content? Then you need to be visible on search engines like Google. That’s why search engine optimization (SEO) is so important—because search engines remain the web’s dominant traffic driver.
Even if you know little to nothing about SEO, Google has made two things clear: - It’s important that other websites link to yours. Since the beginning, links have helped Google figure out how to rank all the content that exists on the web. - You need to publish relevant content. If you want people to link to you, you need great content. And it needs to match the intent of the person searching for the things you sell or know lots about.
But Google is evolving....
Jeff Domansky's insight:
Back links and great content aren't enough to guarantee top rankings on their own. Now user engagement metrics are changing the way you should approach SEO.
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Every site starts off small. When I started out, I was terrified no one was ever going to visit my site. I resisted SEO because I thought it wouldn’t help. How wrong I was! Today, SEO plays an important role in my marketing, and it’s one of the first things I suggest to people. If you have a tiny website that no one visits, spend some time doing some SEO. You might be surprised at the result. It doesn’t have to be difficult or take a long time. Here’s how to do SEO on a site with no traffic....
Jeff Domansky's insight:
SEO basics for small biz from Neil Patel.
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Search engine optimization is a big puzzle with many moving parts. Every little thing has an impact on your site’s performance in search engines. For that reason, it is important to learn how to do an SEO audit of your WordPress website. Auditing your site means looking at its most important SEO markers to make sure it’s up to snuff. That way, you are able to find weak spots might be hurting your performance. By fixing them, you can then improve your standings, even dramatically so in some cases. Since SEO audits are something that should be done on a regular basis, it’s a good idea to learn how to do it yourself. Strap on your SEO helmet and let’s get cracking....
Jeff Domansky's insight:
Nick Schaferhoff shows how to do an SEO audit of your WordPress website to improve your rankings and more.
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Google Penguin, in its current form, is two years old. That’s right it’s been two years since the third version of Penguin came out. Google is now updating it again. The fourth version of the Penguin algorithm is set to make significant changes to the results that people get when they perform a Google search. Penguin 3.0 only hit 1% of websites, but this is set to be much bigger.
The biggest change of all is Penguin is going to operate in real-time. The new signal will be part of the core search algorithm, which is a big surprise to a lot of businesses. But what is this update and how will it impact search?...
Jeff Domansky's insight:
Good tips on Google Penguin and tips to enhance SEO.
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SEO is a complicated discipline. There are many components to it, and best practices change from time to time. Add to that the fact that Google updates its algorithm frequently, causing ranking shifts that are known to make digital marketers lose sleep. Additionally, Google often releases new technologies that offer alternative ways to rank. That makes the lives of SEOs even more complicated, as they have to overcome a learning curve to properly serve their clients. One day, it might be easier to become a doctor than an SEO — kidding! (But not really… ) Even now, though, there’s a lot of misinformation (and missing information) about what it takes to rank a page in organic search results. Here are nine things most people don’t understand about SEO....
Jeff Domansky's insight:
John Lincoln explains some things you might not know about this online marketing discipline.
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SEO is a marathon, not a sprint. And at some point, your businesses is likely to experience a lull in organic traffic performance that requires you to mix up your strategy to get back on track. One way to do this is through dynamite keyword discovery. The search landscape is always changing. This includes what people search for, how they search, and what syntax – or combination of words and phrases – they use to search for things. Efficient and resourceful keyword discovery, done on a regular basis, is key to a strong content strategy and rewarding SEO over the long term. So whether you’re in an SEO slump, or just trying to start SEO, use these 2 keyword discovery techniques to quickly identify promising terms....
Jeff Domansky's insight:
Two simple SEO techniques for better search engine optimization.
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Millions of blog posts are published every day.
Jeff Domansky's insight:
Think engagement not just clicks.
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You’re checking the backlinks pointing to your site, as you do occasionally, when you see it: a huge spike in links. If your site has only a few hundred links, or even a few thousand, that’s when you need to be concerned.I have some good news for you (among the bad): If you do get attacked, it sucks. It will cost you weeks or months of lost revenue.
However, you can almost always recover from negative attacks.Additionally, if you follow the four steps that I lay out in this post, you’ll be able to prevent negative SEO attacks from causing any real damage most of the time. ...
Jeff Domansky's insight:
Valuable SEO tips from Neil Patel.
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SEO tips you can put into gear easily from Neil Patel.