Here’s the good news: Even if you’re in a low-volume niche, you can still be an SEO master. You’ll have to approach SEO a little differently, but you can still get great results.
Driving more traffic, increasing visibility, getting more backlinks––it’s all possible no matter what niche you’re in. Now, does this mean your SEO will be simpler? Unfortunately, no.
In fact, your SEO process will consist of many of the usual suspects––technical SEO, page optimization, link profiles, and so forth. So I’d first recommend getting to know SEO well. If you don’t already, check out this SEO guide.
Once you’ve done that, read on and take a look at how you can use SEO in a small niche that doesn’t have a lot of search volume....
Neil Patel shows how to increase your search rankings by building brand mentions. It's basic but important SEO stuff.