Public Relations & Social Marketing Insight

You have a content calendar. You have a blog. You have a social media strategy. All you’re missing is, well, the big kahuna: audience share that reflects the value of all the fantastic content you’ve created to promote your brand and your services to the big wide world.

When it comes to content marketing, it’s imperative to stay current with SEO best practices to ensure that your content has the best shot of appearing high on search engine results pages. That means getting crazy smart about how search engines view your content, and how they prioritize rankings based on how helpful your content is at answering the question asked in a search.

How should you incorporate the best SEO practices so your content drives users to your site, and ultimately into those precious conversions you’re after? Here’s a best-practice guide to incorporating today’s SEO principles into your content marketing....

2016 has been a crazy year for social media.

A near three-fourths of users are getting their social media fixes via mobile, Twitter is making moves to sell, and Snapchat has unleashed bots that want to use your eyes to create content.

But considering the other social media storms we’ve seen over the past year, the fake news story is perhaps the least understood. Critics have spent hours debating the effect these sites had on voters during the election, while Facebook scrambles to filter out these stories under pressure from its users.

What few people are talking about, however, is how impressive it is that these websites were able to appear out of utter obscurity, take over newsfeeds, and drive enormous traffic while competing with considerably larger, better funded, and comparatively more reputable media giants. This is a technical feat that many marketers would love to emulate, but it comes wrapped in unethical practices and short-sighted tactics that don’t fit for the overwhelming majority of brands.

If we’re able to peel back the layers of deceit, is there anything left for respectable marketers to take away?...

The way that search marketing has evolved over the last few years has brought content marketing and SEO ever closer together. 

Content creation and SEO used to be very separate disciplines in the past, but now it’s hard to see how either can be practiced effectively without at least some knowledge of the other.

Which brings me to the question: what do content marketers need to know about SEO (and vice versa) to achieve the best results?

In this post I’ll make an attempt to answer that question, with the help of Kevin Gibbons, MD at Blueglass and Sticky Content’s Content Director Dan Brotzel.

isual Content Marketing  Optimization for social media and blog will be shared in a two-part series.

Part 1 is on why visual content marketing is important for your B2B business, tools that you can use and tips from other businesses.

Part 2 of visual content marketing optimization is on how to optimize for search (engine) and experience (your audience).

Over the course of nearly eight years of doing social media for B2B companies, I have observed the transition of types of contents that are being consumed online. And in response, the media evolved as a response.

So here’s my cursory observation.

There was a time when text content was popular; thus, blogging was the rage.

Then.

Infographics became the rage.

But now.

Videos are the rage.  And very much so.