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2016 has been a crazy year for social media.
A near three-fourths of users are getting their social media fixes via mobile, Twitter is making moves to sell, and Snapchat has unleashed bots that want to use your eyes to create content.
But considering the other social media storms we’ve seen over the past year, the fake news story is perhaps the least understood. Critics have spent hours debating the effect these sites had on voters during the election, while Facebook scrambles to filter out these stories under pressure from its users.
What few people are talking about, however, is how impressive it is that these websites were able to appear out of utter obscurity, take over newsfeeds, and drive enormous traffic while competing with considerably larger, better funded, and comparatively more reputable media giants. This is a technical feat that many marketers would love to emulate, but it comes wrapped in unethical practices and short-sighted tactics that don’t fit for the overwhelming majority of brands.
If we’re able to peel back the layers of deceit, is there anything left for respectable marketers to take away?...
From the recent fake news stories issues, are there tips that ethical content marketers can use to develop a successful content and SEO strategy? Seems so.