How to Be a Badass Link Builder | Public Relations & Social Marketing Insight | Scoop.it

If you build links like an actual human being then you're building links like a badass. You're making friends and your links are bulletproof. It's hard work. It will take time, energy, and brainpower to increase your rankings and traffic. SEO has changed. We can't rely on spam and automation to boost traffic and search rankings anymore. A few years ago, link builders never gave that kind of stuff a second thought – it's just how things worked.

 

The industry is different now, but the good news is that you can still be a badass link builder in the post-Penguin era. The better news is that you only need one tool to build the best links in the world: your brain. We need to think like human beings because we affect other human beings with our work. The age of robots has ended. Keeping that in mind, you can build some killer links that hold up to algorithm changes and make the Internet a better place – you just have to be smart about it. Being a badass link builder requires hard work and even harder thinking, but you already have the tools to succeed....