Get Started for FREE
Sign up with Facebook Sign up with X
I don't have a Facebook or a X account
 Your new post is loading...
Your new post is loading...
Scoop.it!
To see big wins in e-commerce today, entrepreneurs need to cover all of their bases, from organic SEO to mobile advertising. Analytics tools can create a pretty detailed snapshot of where your business stands — too detailed, in some cases. Curious about which metrics really matter, we asked a panel of successful e-commerce entrepreneurs which pieces of data they measure regularly and what it tells them about their overall strategy. Their best answers are below.... 
No comment yet.
Sign up to comment
Scoop.it!
How are you measuring the ROI of social media? Do you measure up against your peers? Does the ROI of social media meet your expectations? Do your metrics help make better business decisions?
ROI of social media ROI means return on investment and when we talk about the ROI of social media we’re looking at metrics to evaluate your increased sales as a function of expenses to drive those sales. But, that’s really hard to do since there really isn’t a direct link between social media and sales. In the infographic below, see some of the surrogates for return firms use to evaluate their social media marketing campaigns....
Jeff Domansky's insight:
This is a great example of an infographic that tells a story effectively. it's also critical SEO information for any PR, marketing or social marketing pro trying to measure the success of social media programs.
|
Scoop.it!
Setting up any sort of Ecommerce store isn’t easy because there are so many things to consider.Filters versus categories isn’t usually the first thing on a company or Webmasters mind, but eventually this dilemma is going to hit him/her in the face and leave a lot of questions. Although many don’t realize it, it’s incredibly important to understand the difference between the two for SEO reasons. If you’re starting an ecommerce store, you have to ask yourself: Would this page be better filed as a category or in a filter if I want the best SEO results?...
Jeff Domansky's insight:
Very useful look at SEO vs filters in your online marketing.
|
Great addition to any marketer's metrics toolobox.