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A lot of search engine optimization professionals are incorporating PR tactics into their optimization strategies these days, and there’s a very good reason for this trend: the search engines are placing premiums on authentic earned media.The very nature of earned media has evolved, however. In addition to pick up in the mainstream media, earned media credibility also occurs when content generates social shares and develops high-quality website traffic.
So, as we are writing press releases and other content intended for online publication, it’s a good idea to be thinking about how to encourage social sharing and to keep readers on the website page posting your content. And to achieve these objectives, first and foremost, it’s crucial to attract readers are truly interested in the message topic....
Sarah Skerik has practical SEO advice for PR, marketing and content marketing pros.