The “New” SEO Secret Weapon | Public Relations & Social Marketing Insight | Scoop.it

...There’s a super-secret new ingredient in SEO. It was always a factor, but it’s become even more important recently, as the Google team relentlessly declares war on what they see as tricks and sneaky tactics. Today we’ll talk about the “new” SEO copywriting techniques you can take advantage of in a post-Panda search world. Ready for the mind-blowing “secret new ingredient”? It’s the authority, editorial focus, and relevance of your site — in other words, your site quality....