Public Relations & Social Marketing Insight
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Public Relations & Social Marketing Insight
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Social marketing, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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Who Tweeted It First on Twitter?

Who Tweeted It First on Twitter? | Public Relations & Social Marketing Insight | Scoop.it
From www.labnol.org - November 22, 2014 10:37 AM

You can now easily retrieve the oldest tweet available for any search term in a single step. You can use it find how old a link is or for finding the original source on Twitter.


Twitter has recently opened up their archives making it possible for anyone to search the entire Twitter database ever since the first tweet was published in 2006. This time-sorted archive of billions to tweets will be extremely helpful for research and more so when you are trying to find out who broke the news first on Twitter or who the original source of a quote is....

Jeff Domansky's insight:

Search me? Rather, search Twitter's entire archive. ;-)

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Marco Favero's curator insight, November 22, 2014 6:54 PM

aggiungi la tua intuizione ...
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The Art Of Seducing Google With Great Content

The Art Of Seducing Google With Great Content | Public Relations & Social Marketing Insight | Scoop.it
From copymatter.com - November 7, 2012 2:47 PM

In this comprehensive article Mustafa, outlines various methods to create compelling content to gain targeted traffic that converts.

Here is the Table Of Contents that breaks down his recommendations:

Table of Contents 

1 Content: The Currency to Rank 2 Creating Remarkable Content that Works 2.1 Have a Passion for Giving 2.2 Become a Problem Solver 2.3 Share Your Results 3 Leveraging Third Party Sources 3.1 Embrace Content Curation 3.2 Use Content Syndication 3.3 Get Expert Insight 4 Attracting Quality Links 4.1 Create Actionable List Posts 4.2 Publish a Manifesto 4.3 Put Best Content First 5 Building Real Authority 5.1 Find Your Awesomeness 5.2 Be a True Guru 5.3 Connect to Influencers

 

 


Via maxOz, Guglielmo Cornelli, Tom George, contentmarketingdigest
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How Pepsi uses Facebook, Twitter, Pinterest and Google+

How Pepsi uses Facebook, Twitter, Pinterest and Google+ | Public Relations & Social Marketing Insight | Scoop.it
From econsultancy.com - August 1, 2013 9:35 AM

In the latest of our posts looking at how major brands use the four main social networks I’ve decided to turn the spotlight on Pepsi.


The drinks brand is forced to play second fiddle to Coca-Cola’s global dominance, and is unlikely to ever match its rival’s huge social following.


However it should still make an interesting case study, particularly with its long list of brand ambassadors. This post follows on from similar blogs looking at brands such as McDonald’s, Nike, Burberry and Walmart.So without further ado, here is a quick overview of how Pepsi use Facebook, Twitter, Pinterest and Google+...

Jeff Domansky's insight:

Issues, Pepsi case study and useful social media lessons Be sure to read the comments which show the challenges of search engines pre-screening results by location (UK).

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