China’s Singles Day vs America’s Black Friday and Cyber Monday | Tech in Asia | Public Relations & Social Marketing Insight | Scoop.it

Every November, the average shopper in the US and China spends a fistful of Benjamins and a fistful of Maos on the year’s hottest sales events.

 

It happens first in China on Singles Day, which falls on November 11. Next it’s the turn of American shoppers the day after Thanksgiving on Black Friday, and then again on Cyber Monday. So which day is bigger? Which country wins?