Public Relations & Social Marketing Insight
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Public Relations & Social Marketing Insight
Social marketing, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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7 Slack Channels Every Marketer Should Join

7 Slack Channels Every Marketer Should Join | Public Relations & Social Marketing Insight | Scoop.it

If you are a marketer that isn’t using Slack outside your company group, I’m about to change your life.

 

As you probably already know, Slack is a messaging app for teams that radically cuts down on email and makes corporate communication more efficient by relying on channels. It’s intuitive, it’s effective, and it’s weirdly fun to use.

 

When Slack was chosen as Inc. Magazine’s Company of the Year in 2015, Jeff Bercoviciwrote about the emotional attachment users have to Slack almost immediately upon use. Slack is a very simple concept, but people are obsessed. With the interface, the efficiency, the attention to detail, the integration with other products, the immeasurable delight of automatic GIF use...the list goes on.Who better to appreciate such a product than the digital marketing community?

 

And appreciate it they have. Slack communities extend far beyond the one you use for work. There are Slack communities for designers, developers, freelancers, music festivals, psychedelic miscellanea, and yes—many, many for marketers. Here are the ones you should join, ASAP....

Jeff Domansky's insight:

Venture out of your company feed and join these seven slack channels every marketer should join.

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Online Activists vs. Kraft Foods: A Case of Social Media Hijacking | Institute for Public Relations

Online Activists vs. Kraft Foods: A Case of Social Media Hijacking | Institute for Public Relations | Public Relations & Social Marketing Insight | Scoop.it

In April 2013, Vani Hari, activist and author of the blog Food Babe, petitioned Kraft to remove from their products the petroleum-based dyes that have been linked to ADHD and require a warning label in the European Union. A spokesperson for Kraft responded only that Kraft was following the FDA guidelines for what could and could not be in their products.


The following month, Hari posted a hoax video showing a warning label on Kraft Macaroni and Cheese in a U.K. grocery. Hari then used the video to spur her followers and those of other activist groups into hijacking Kraft’s Facebook page. This study examines the impact of the video hoax and a growing trend of activists using the target organization’s social media sites to propagate campaign messages opposing the target organization’s practices.


Method


The websites and blogs of Kraft and Food Babe were examined to identify official comments regarding the controversy. Media coverage of the case was then collected via a Google News search and examined to create a case timeline and narrative. An interview was conducted with Hari and a Kraft spokesperson provided statements via email. User generated comments added under Kraft’s posts on their Macaroni and Cheese Facebook page from May 28 to June 15, 2013 were collected and coded as either positive/neutral or negative....

Jeff Domansky's insight:

Slacktivism. Online activists vs. Kraft Foods: A case of social media hijacking.

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