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No communication channel is hotter these days than chat apps, but they are also among the hardest for marketers to tap.
To help brands address this opportunity, London-based startup BetterBrand this week announced its initial product, a chat app marketing platform. At the moment, CEO Asaf Amir told me, the platform is available as a managed service, although it will be released as a self-service cloud platform within a couple of months.
He added that it will be the first self-service marketing platform for multiple chat apps that is not tied to a specific industry or platform. Other chat services, he noted, include travel industry chat service Pana, enterprise-focused Kore and Imperson, which is designed for character-based bots on specific apps...
London-based company offers an editor for a predefined, keyword-responsive chat conversation that can be deployed across supported apps. Definitely keep this new technology on your marketing radar. Recommended reading. 9/10