Public Relations & Social Marketing Insight
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Social marketing, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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Twitter still beats Snapchat despite trailing in daily users

Twitter still beats Snapchat despite trailing in daily users | Public Relations & Social Marketing Insight | Scoop.it
From www.businessinsider.com - June 4, 2016 4:32 PM

Snapchat's daily user base grew by an estimated 36% since December 2015, at which time reports said it had 110 million DAU. Twitter does not officially break out its DAU numbers, but its monthly active user (MAU) numbers have been stagnating in the last year. In the first quarter of 2016, Twitter's user base grew just 3% YoY.

Despite this, Twitter still has two significant advantages over Snapchat.

First, Twitter's users engage with content, which is critical for publishers. Approximately 59% of Twitter users go to the social media platform for news content, according to new research from Pew. Users also engage with brands' content through Twitter. Coca-Cola, for example, has three million followers.

Snapchat users, on the other hand, primarily use the service for private communication with their friends and family. In fact, 71% of users only access the app in order to send photo and video chats to their peers, according to a Defy Media and variety survey....

Jeff Domansky's insight:

Taking a second look at Twitter vs Snapchat and why Twitter is still important for marketers.

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Snapchat Passes Twitter in Daily Usage

Snapchat Passes Twitter in Daily Usage | Public Relations & Social Marketing Insight | Scoop.it
From www.bloomberg.com - June 3, 2016 2:54 AM

Snapchat Inc. has 150 million people using the service each day, said people familiar with the matter. That makes the four-year-old messaging app more popular than Twitter Inc. by daily active users.


Snapchat has been growing quickly, boosted by its popularity among young people. The app had 110 million daily users in December, said the people, who asked not to be named because they weren’t authorized to speak about the numbers.


Twitter, which was founded in 2006, has less than 140 million users interacting with the service daily, according to an average of analysts’ estimates surveyed by Bloomberg. The short-messaging service was once the largest social network after Facebook Inc. but has since been surpassed by Facebook’s other apps, including Instagram, Messenger, and WhatsApp....

Jeff Domansky's insight:

The four-year-old messaging app is said to have 150 million people using it each day. Is it part of your content marketing toolkit?

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Morgan Bowen's curator insight, April 17, 2017 4:26 PM
*Snapchat makes communicating more of a game.
*Twitter doesn't make a lot of updates.
*Snapchat is more active based on daily users.
*Snapchat speaks out more to young users.
*Twitter use to be one of the biggest social media users but then Facebook, Snapchat, Instagram, etc. passed it.

In my opinion, I'm not really surprised. I mean Snapchat is very common and used by so many people. Also I know a lot of people that have Twitter and don't even use it. I don't even have Twitter. I think Snapchat will stay higher than Twitter because it is more fun and a lot of people stay more active on it. 
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