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Most people wish all advertising would disappear in 10 seconds, but here are some of the standout Snapchat campaigns, with input from marketers on why they're including the platform in their social efforts.
There is no shortage of marketers rushing to meet consumers where they live online, to elbow their way in and find even a moment of relevance amidst the cacophony of tweets, Instagram posts, Facebook updates, and every other platform that defines the current age of casual communication.It's taken years for many brands to get a handle on just how to organize and create for Twitter and Facebook, then something like Snapchat comes along and marketers are faced with the challenge of engaging via an app in which the content disappears in seconds.
...there's the eternal challenge: the struggle between figuring out an application that makes strategic sense for a brand, and stands on its own creatively, and just getting the hell on there and getting that sweet, sweet millennial attention....
These are great examples of innovative social media interactions. A personal favorite is Taco Bell and their use of Snapchat to promote their new breakfast menu.