Public Relations & Social Marketing Insight
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Public Relations & Social Marketing Insight
Social marketing, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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CNN Unveils a Daily Snapchat News Program

CNN Unveils a Daily Snapchat News Program | Public Relations & Social Marketing Insight | Scoop.it

CNN has partnered with Snapchat Discover for a daily news program called The Update.

 

The show launches today on Snapchat, and provides a rundown of the top stories from the day featuring videos from CNN reporters and bureaus around the world.

 

The Update is scheduled to begin streaming on Snapchat Discover each day at 6 p.m. ET and will also produce breaking news segments.

 

Adweek’s Jason Lynch writes that each episode will feature five or more stories, all in Snap’s vertical video format—as well as breaking news segments....

Jeff Domansky's insight:

CNN's The Update arrives one month after the launch of Stay Tuned, the twice-daily Snapchat show from NBC News.

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Snapchat Journalism | Medium

Snapchat Journalism | Medium | Public Relations & Social Marketing Insight | Scoop.it

All too often, we learn of revolutions in police states of third world countries from citizens on social media. This week, the stories and images online looked like a world away but unfortunately it was close to home. The stories of Ferguson, MO became national stories as they were shared by media and citizens on social media.


As the evolution of journalism continues on social media, storytelling through real-time mobile video is the latest shift. On Thursday, filmmakerCasey Neistat traveled to Ferguson with Vice News to cover the story for 24 hours. If you are not familiar with Casey’s work, check out his acclaimedYouTube channel to view.


In recent months, he began using Snapchat to share video stories and later posts to his Snapchat Stories YouTube channel. Instead of putting words in his mouth, I’ll let him explain...

Jeff Domansky's insight:

Here's a very interesting look at Snapchat as a journalism tool used by Casey Neistat in covering the Ferguson story. It's not polished but it has impact and like other good citizen journalism is a good complement to mainstream reporting.

Pauline Kershaw's curator insight, September 4, 2014 4:11 AM

Read this story and reflect how social media developments have changed different aspects of life and helped in particular jobs.  Maybe investigate the jobs within social media development as a possible career.