Public Relations & Social Marketing Insight
443.6K views | +0 today
Follow
Public Relations & Social Marketing Insight
Social Media
Social marketing, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
Your new post is loading...
Your new post is loading...
Scooped by Jeff Domansky
Scoop.it!

You think Snapchat is for sexting, but it's actually a giant threat to Google, Facebook, and TV

You think Snapchat is for sexting, but it's actually a giant threat to Google, Facebook, and TV | Public Relations & Social Marketing Insight | Scoop.it
From www.businessinsider.com - March 2, 2015 7:41 PM
The most popular TV show of fall 2014 was NBC's broadcast of "Sunday Night Football." It averaged 21 million viewers per week.

The strongest cable show was AMC's "The Walking Dead." Its midseason finale, in November, reached 14.8 million people.

Big numbers, right?

Try this one: 24.79 million.

That is the number of people who, on the evening of Jan. 26, 2015, and over the next 24 hours, watched a video broadcast on their phones depicting the sights and sounds of New York's "Snowpocalypse."
Jeff Domansky's insight:

Snapchat is quickly becoming the social media elephant in the room. Have you tried it?

more...
No comment yet.
Sign up to comment
Scooped by Jeff Domansky
Scoop.it!

8 Brands Rocking Snapchat

8 Brands Rocking Snapchat | Public Relations & Social Marketing Insight | Scoop.it
From mashable.com - December 6, 2013 1:20 AM

These are the chattiest brands on Snapchat, demonstrating that time-sensitive images can actually be a strength in brand marketing.Mobile apps such as Twitter, Vine, Instagram and Snapchat are turning traditional media marketing upside down, challenging brands in increasingly new ways. Human interactions are key to brand loyalty and building a strong consumer base, and these mobile apps allow for two-way conversations.


Snapchat, which launched in the iTunes App Store in September 2011, is popular with a much younger demographic than some marketing execs are used to, but it takes little or no cost to interact with customers by way of snaps. Compare that to other pricey forms of old-school advertising, and that’s a major plus...

Jeff Domansky's insight:

Eight content marketing innovators that are definitely worth checking out on Snapchat.

more...
malek's curator insight, December 6, 2013 8:10 AM

Taco Bell in a great chat "Got That Fire". Going after younger generations.
Allison Emma Schizkoske's curator insight, December 6, 2013 1:51 PM

Snapchat is really big today, i myself use this app with my friends. This is a great way to get a message out among many people. The Snapchat app allows you to take a picture, write a short message and draw on it. You can then select how long this picture will be viewed for and send it to select friends. Snapchat has now added another feature called "Mys story" You can make a collage of pictures that will show on someones screen for up to 24 hours, after that the pictures are gone forever. This would be a great app to work with as a PR agent. 
Esteban Mejía Isch's curator insight, December 6, 2013 2:01 PM

Pubñicado manualmente en mi scoop futbol
Sign up to comment
About Follow us Resources Terms Mobile Features
Facebook
X
LinkedIn