Public Relations & Social Marketing Insight
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Public Relations & Social Marketing Insight
Social marketing, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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The Information Age is over; welcome to the Experience Age

The Information Age is over; welcome to the Experience Age | Public Relations & Social Marketing Insight | Scoop.it

The status box is an icon of the Information Age, a period dominated by desktop computers and a company’s mission to organize all the world’s information. The icons of the Experience Age look much different, and are born from micro-computers, mobile sensors and high-speed connectivity.

The death of the status box is a small part of a larger shift away from information moving toward experience. What’s driving this shift? In short, the changing context of our online interactions, shaped by our connected devices.

You are not your profile

To illustrate how this is playing out, think of Facebook and Snapchat.

Facebook is an Information Age native. Along with other social networks of its generation, Facebook was built on a principle of the desktop era —  accumulation.

Accumulation manifests in a digital profile where my identity is the sum of all the information I’ve saved —  text, photos, videos, web pages. (Evan Spiegel explored this first in a 2015 YouTube video titled What is Snapchat?). In the Information Age we represented ourselves with this digital profile.

But mobile has changed how we view digital identity. With a connected camera televising our life in-the-moment, accumulated information takes a back seat to continual self-expression. The “virtual self” is becoming less evident. I may be the result of everything I’ve done, but I’m not the accumulation of it. Snapchat is native to this new reality.

You are not a profile. You are simply you.

 

Many people think Snapchat is all about secrecy, but the real innovation of Snapchat’s ephemeral messages isn’t that they self-destruct. It’s that they force us to break the accumulation habit we brought over from desktop computing. The result is that the profile is no longer the center of the social universe. In the Experience Age you are not a profile. You are simply you....

Jeff Domansky's insight:

This is a very thought-provoking post about the shift from the "Information Age" to the "Experience Age." We are no longer defined by our profiles.

Patrick Frison Roche's curator insight, May 18, 2016 3:54 AM
When our digital identity is shifting towards a bug-like, ephemeral footprint - is this the next challenge  of marketing professionals?
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5 New Platforms for Social-Savvy Brands | Mashable

5 New Platforms for Social-Savvy Brands | Mashable | Public Relations & Social Marketing Insight | Scoop.it

There always seems to be some hot, new social network on the block, gaining popularity among consumers and media. With each, marketers ask how the platform will benefit their businesses — and whether they should even be on it at all?

 

When brands create presences on new social platforms, what’s important isn’t registering an account, but rather, the innovative ways they choose to use the tools. Here are five new social platforms gaining traction with consumers. Learn how your brand can best leverage them....
Jeff Domansky's insight:

Ladies and gentlemen... start your test engines.

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