Public Relations & Social Marketing Insight

But while Snapchat was once solely the province of teens and early adopters, typically employed as a fun messaging tool, it has also uncovered a genuine opportunity for enterprise use in more recent years.

Savvy companies are beginning to discover how messaging apps can be used as powerful marketing tools, and Snapchat has risen to the top of the heap, thanks to its unique features and sprawling reach across an audience of Millennials. Just like many other successful brands, you can put the distinctive features and benefits of Snapchat to use for your organization, allowing you to connect with a new segment of customers without having to spend an exorbitant amount on a new marketing campaign....