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How to Save a Sputtering Social Media Program | {grow}

From www.businessesgrow.com - June 7, 2012 9:17 PM

The first step is to understand why social media programs fail. After you identify the pitfalls, you can devise a response.

The numbers don’t look good. The social media conversation around your brand looks worse. Even though you’ve put in a herculean effort, you always run out of time, money, and people. The management team, already dubious about social media smells blood in the water.

How do you turn the ship around? What can you do now that demonstrates that you have a grasp on the realities of your program and have a realistic strategy for getting back on track?...

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Scooped by Jeff Domansky

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Research: The View Of Social Business From The C-Suite

From www.britopian.com - June 3, 2012 10:34 PM

Research that shows how executives view the importance of social business within the organization.

Just yesterday, MIT Sloan in collaboration with Deloitte released a study, “Social Business: What Are Companies Really Doing?” that highlights the growing importance of social business initiatives. What I found most interesting was the view and perceptions from the C-Suite.

According to the research, C-level executives vary considerably in their perceptions about the value of social business to their organizations today. On average, and across all industries in the study, CEOs, presidents, managing directors, board members and CMOs are most likely to perceive social business as an important business initiative today. CEOs are twice as likely as CFOs and nearly twice as likely as CIOs to view social technologies as important right now. Below is the breakdown....

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Rescooped by Jeff Domansky from SOCIAL MEDIA, what we think about!

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7 Ways to Be a Successful Social Marketer

From www.dreamgrow.com - May 27, 2012 9:18 PM

Social marketing is an advertising art that is widely utilized but less widely successful, forcing marketers who are looking for real, measurable results to hone their tactics. Review our list of seven ways to be a successful social marketer to help give you a leg up on the competition!

1. Build strong, targeted social media accounts.

Your social media accounts are only as useful as the friends and followers connected to them, making the first step of building those accounts absolutely crucial. Instead of simply working to obtain as many connections as possible, work instead to connect with like-minded people who are more likely to have an interest in what you have to offer.

McDonald's exec: 'You don't control' social media | PR Daily

From www.prdaily.com - June 7, 2012 3:00 PM

The fast-food giant's director of social media explains the company's Twitter strategy (including its #MeetTheFarmers hashtag incident) and approach to blogger outreach.

Social media has a universal truth, according to Rick Wion, director of social media for McDonald's U.S.A.

"You don't control things. You can only hope to steer things in certain directions."

Over the past few years, McDonald's has aptly maneuvered the social-media steering wheel. Despite a wrong turn here and there, its video campaigns, hashtags, and blogger outreach have paid off....

[Some good social media lessons - JD]

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Rescooped by Jeff Domansky from SOCIAL MEDIA, what we think about!

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Create a Facebook Business Page – 20 Tips That Guarantee Success

From www.fansbuy.org - May 30, 2012 3:32 PM

With over 800 million active users, Facebook is by far the biggest social networking website at present. The number of users is increasing on a daily basis, with thousands of people setting up Facebook accounts. The traffic and usage is sufficient to judge Facebook’s stature in the social media industry. It has grown in leaps and bounds and is far ahead of the competition.

For the past few years, businesses have gauged the potential of Facebook for marketing and creating a brand image. The trend towards online marketing has increased, with internet based promotion becoming a major part of businesses’ marketing strategies. Through Facebook, businesses can target their market segment and attract customers. Already, a majority of the businesses are using Facebook to increase awareness about their products and services. A corporate Facebook page can enhance the popularity and sales of your business.