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![Great Social Customer Service Race - How SMM Changes Service [study] | Public Relations & Social Marketing Insight | Scoop.it](https://img.scoop.it/JNSb0WlpwmHQ1N_esREluDl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
Social Media is a powerful customer service tool. This guest blog post from Ashley Verrill shares results from the Great Social Customer Service Race Study.
Via Martin (Marty) Smith
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Rescooped by Jeff Domansky from Curation Revolution |
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Via Martin (Marty) Smith
Jeff Domansky's insight:
This study is a must-read for customer service ideas using social media.
Great guest post on Atlantic BT's blog here by Ashley Verrill from Software Adice. Ashely shares results from their recent 4 week study asking a simple and complex quesiton:
Are brands and companies listening to social media?
The results may shock you. On the other hand the results of this great study point to a clear and present danger for some and opportunities for others.