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Many (but not all) might argue that a tweet isn't nearly as powerful as a lightsaber. However, last week a number of brands joined the Star Wars frenzy on the platform, helping to churn out an impressively high number of tweets that could potentially populate a small planet.
Conversation on Twitter related to the newest movie was massive. According to Twitter, "Star Wars" was mentioned 6.5 million times in the week leading up to opening night, with 2.4 million of those happening in the final 24 hours.
The tweets, brand partnerships and overall collectively massive campaign paid off, with the movie breaking box office records on its opening weekend and taking in around $238 million.
Here's how five brands celebrated Star Wars: The Force Awakens.....
The Force was with five big brands on Twitter including Disney, Verizon, EA, Motorola and Kraft.