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Scoop.it!
Think about all the different reasons you can provide value for your consumer base. If you can use those reasons to build a unique and inviting story, you’ll have built a strong brand and satisfied group of customers. Here are some examples of TED talks that exemplified this ability, and have something to teach all of us as marketers: 
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Scoop.it!
Those topics are among the nine TED talks corporate communicators should watch. The others discuss even more pertinent issues, like how to get engineers to cut back on jargon, and how your body language not only affects how others see you, but how you see yourself.Without further ado, here are the talks. Let us know if you have any to add to the list....
Jeff Domansky's insight:
If you want to know the secret behind employee engagement, how Disney writes unforgettable stories and whether texting is ruining English, watch these TED talks.
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Great viewing of TED presentations by Malcolm Gladwell (Choice, Happiness and Spaghetti Sauce), Sheena Iyengar (How to Make Choosing Easier), David Carson (Design & Discovery) and Seth Godin (The Tribes We Lead). 10/10