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“This” is now more than a pronoun. In the online realm of social media, “this” is a statement, a proclamation, a call to action. Written often in caps, or as a hashtag (#THIS), “this” means “I second this sentiment,” “This is great” or “Read this.”
Now, “this” is a social network, This.cm, which allows users to post one link a day, with the intent of sifting through the Internet noise and focusing attention on a standout news article, blog post or podcast.
Currently, the platform is available only to those who receive an invitation from one of the nearly 4,500 users.
Is THIS. the new future of curation? could it rival other larger social media channels in the future? How long before quality Gibson to quantity? All great social media questions that bear watching.