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Scoop.it!
In a survey spanning 100 TV series, Netflix found that, on average, subscribers spend about two hours a day binge watching the show in question. But some shows, in particular, entrance viewers and leave them wanting more—say, sci-fi thrillers like Orphan Black or horror dramas like The Walking Dead. Subtle, slow-moving dramas like Mad Men, however, are watched at a more leisurely pace, as are comedies like Unbreakable Kimmy Schmidt.... 
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Scoop.it!
...Television is undergoing an analogous transformation. Although we sometimes watch with family or friends, we mostly experience TV in relative social isolation. We are disconnected from most of the people watching with us, deaf to the roar of the crowd during a game or the laughter of the audience after a punch line. We have learned to suppress our urge to talk about what moves us, settling instead for chance meetings at the water cooler the day after.
But all that has changed with the sudden rise of realtime social media, particularly Twitter. Just in the United States, tens of millions of people are talking to each other as they watch TV. This year's Super Bowl alone spurred over 24 million tweets. After 80 years of sequestered viewing, television audiences worldwide have forged Twitter into a social soundtrack for TV. If you are not part of the soundtrack yet, chances are that you will be soon....
Jeff Domansky's insight:
Outside the box thinking on the intersection of TV and social media.
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Scoop.it!
For a while, it seemed like television was being supplanted by online video as cord-cutting increased dramatically. However, it’s becoming more clear that TV and social media are perfect partners, as tweets and other social posts spike around event television. New data from Nielsen Social demonstrates how much activity surrounds broadcast TV, streaming and cable.
Jeff Domansky's insight:
Perfect partners: social media and TV? Apparently a lot of synergy, so marketers take note.
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Just what we need – the Netflix binge scale. ;-)