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Earlier this July, video technology company Unruly released the results of its 20-page study, “The Science of Sharing,” measuring the viral effects of 12 Super Bowl commercials. Using a complex algorithm from their sharing analysis tool, ShareRank, Unruly was able to identify the parts of each video that triggered the strongest viewer responses, and grade the advertisements on their overall shareability (see below). By doing this, Unruly was able to give an in-depth look at why some viral ads perform well online, while others don’t. ...
What makes a 30 second commercial tick? a major dilemma for years. Here's a sophisticated algorithm to guage
* psychological response and
* social motivation
Videos with the most shares typically trigger several strong emotional responses, coupled with multiple social motivations for sharing.