CNN Unveils a Daily Snapchat News Program | Public Relations & Social Marketing Insight | Scoop.it

CNN has partnered with Snapchat Discover for a daily news program called The Update.

 

The show launches today on Snapchat, and provides a rundown of the top stories from the day featuring videos from CNN reporters and bureaus around the world.

 

The Update is scheduled to begin streaming on Snapchat Discover each day at 6 p.m. ET and will also produce breaking news segments.

 

Adweek’s Jason Lynch writes that each episode will feature five or more stories, all in Snap’s vertical video format—as well as breaking news segments....