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The hyper-fragmentation of consumer choice across all screens is reducing the share of choices they make to watch a TV channel. That’s among the top findings coming out of the latest edition of Nielsen’s “Total Audience Report.”
The report, which was released to clients Thursday, is the first to publish shares of channels received and viewed by the average American household in a while.
It shows the average number viewed has fallen to less than 10% of the channels they receive.
That’s down dramatically from the last time Nielsen published such data, which showed the average was still in the double digits....
Research reinforces multiscreen and fragmentation of TV viewing.