Why Amazon is Poised to Kick the Media Industry’s Ass - MediaShift | Public Relations & Social Marketing Insight | Scoop.it
Netflix and subscription streaming video competitors such as Sling TV, YouTube Red and Hulu are media businesses. Amazon is a platform. Beyond streamed media, it also sells shows and movies on demand, much as Apple does. Its offers subscriptions to services like Showtime, HBO and Sling, which consumers can then watch through Amazon not only on computers and smartphones but also on TVs made “smart” via the inexpensive Amazon Firestick. Amazon offers still more video — everything from exercise and recipe videos to clips from older PBS shows — through its Video Direct program, which lures publishers by offering them a cut of revenue earned from subscriptions, sales or advertising....