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TV And Cable Networks Are Increasing Their TV Everywhere Offerings (IHS)
Research firm IHS recently surveyed the current state of TV everywhere at the four major US TV Networks as well as at their premium cable network subsidiaries. IHS found that NBCUniversal is leading the pack in providing consumers access to TV content on smartphones and tablets, with 15 of its 18 channels having a TV Everywhere feature.
IHS also found that TV Everywhere is starting to expand beyond simply iOS and Android smartphones and tablets. High-growth platforms include Smart and connected TVs as well as video game consoles like Xbox....
TV Everywhere is growing like topsy and that means opportunities for marketers.