Public Relations & Social Marketing Insight
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Social marketing, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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Percent of TV Channels Viewed Drops to Single Digits, Nielsen Attributes Digital Choices

Percent of TV Channels Viewed Drops to Single Digits, Nielsen Attributes Digital Choices | Public Relations & Social Marketing Insight | Scoop.it
From www.mediapost.com - September 26, 2016 5:56 PM

The hyper-fragmentation of consumer choice across all screens is reducing the share of choices they make to watch a TV channel. That’s among the top findings coming out of the latest edition of Nielsen’s “Total Audience Report.”

The report, which was released to clients Thursday, is the first to publish shares of channels received and viewed by the average American household in a while.

It shows the average number viewed has fallen to less than 10% of the channels they receive.

That’s down dramatically from the last time Nielsen published such data, which showed the average was still in the double digits....

Jeff Domansky's insight:

Research reinforces multiscreen and fragmentation of TV viewing.

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Social Media Is Showing Us The Future Of TV

Social Media Is Showing Us The Future Of TV | Public Relations & Social Marketing Insight | Scoop.it
From www.mediapost.com - March 11, 2015 1:45 PM

When viewers are engaged with what's on TV, they turn to Twitter to talk about it. While that may seem like a no-brainer, one implication might surprise you.

These research results show that the more engrossed a given viewer is, the more likely he or she is to tweet about it -- which contradicts the idea that social media is a distraction for the bored and disengaged. The results also support the notion that today’s consumers are truly looking to share their best experiences, even those they’re just watching on television.

All this hints at a future full of potential for advertisers, television producers and technology companies: one where shared experiences and contextual conversations make everything a little more personal and powerful....

Jeff Domansky's insight:

Future of TV? Try social!

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Estralita Williams's curator insight, March 11, 2015 10:16 PM

Good information for inquiring minds ... 
Inside CloudNine's curator insight, March 12, 2015 6:16 AM

Is Social Media a distraction, or does it enhance the experience of watching our favourite shows?
Owen Kim's curator insight, April 2, 2015 2:04 AM

People now express their thoughts and feelings in social media as if they are talking to people. Although social media is something not physical, people feel it as a part of them that they post and write almost everything they would do and say in real life. Maybe others can know more about them by reading their posts which is positive but if some sensitive opinions were posted and feels uncomfortable to others, it may break out into a conflict which is bad. 
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Show's over for TV: Adults set to spend more time using digital media than watching television by end of year, claims study

Show's over for TV: Adults set to spend more time using digital media than watching television by end of year, claims study | Public Relations & Social Marketing Insight | Scoop.it
From www.dailymail.co.uk - August 7, 2013 10:07 AM

The show's over for TV: Adults set to spend more time using digital media than watching television by end of this year, claims study.


People will soon be spending more time using their smartphones and tablets for surfing the web, checking social networks and playing games than they do watching television, new research has found.The average adult will use a mobile device for five hours a day compared to just four and half hours watching television.A US marketing company has claimed the tipping point when digital devices surpass the popularity of TV will come later this year....

Jeff Domansky's insight:

Social has arrived... 

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Nielsen’s Top Social TV Moments on Twitter

Nielsen’s Top Social TV Moments on Twitter | Public Relations & Social Marketing Insight | Scoop.it
From www.adweek.com - June 9, 2016 10:46 PM

For a while, it seemed like television was being supplanted by online video as cord-cutting increased dramatically. However, it’s becoming more clear that TV and social media are perfect partners, as tweets and other social posts spike around event television. New data from Nielsen Social demonstrates how much activity surrounds broadcast TV, streaming and cable.

Twitter users are highly engaged during popular shows and live television events, both in terms of hashtags and @mentions. #SB50, the official Super Bowl hashtag, received more than 3.7 million tweets. Other live events like the #Oscars also fared very well, with 2.9 million tweets. And scripted television events scored, with #Empire generating 702,000 tweets and @kanyewest receiving 489,000 tweets during his Saturday Night Live performance.

Whether it’s online streaming, cable TV or broadcast TV, recurring series seem to have remarkable staying power on social. Empire received an average of 387,000 tweets from 95,000 authors each episode, while cable-exclusive The Walking Dead received 435,000 tweets from 150,000 authors on average....

Jeff Domansky's insight:

Perfect partners: social media and TV? Apparently a lot of synergy, so marketers take note.

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Rabbit TV tops 1m subs | Advanced Television

From advanced-television.com - August 9, 2013 4:15 AM

Rabbit TV, the latest entry into the Internet TV device market, has quickly reached over one million units sold only 18 weeks after its launch in the US, further demonstrating a growing consumer acceptance for Internet-based entertainment viewing.


FreeCast, the company behind the online television and movie network servicing Rabbit TV subscribers, has amassed what it claims the largest virtual content library and guide of freely available entertainment over the web. FreeCast also offers Rabbit TV subscribers a vast selection of newly released box-office hits, the latest cable episodes/series, live events, sports, and premium channels on a pay-per-view basis. The company is pursuing a true ‘a la carte’ select-and-pay offering for price-conscious consumers....

Jeff Domansky's insight:

After just 18 weeks, new entry surprises with ore than 1 million subscribers. 

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Linda Allen's curator insight, August 9, 2013 9:08 AM

Comparable to Hulu?
Jeff Domansky's comment, August 10, 2013 3:02 PM
Not sure how this compares to other TV tools, but the trend is clear. Social TV is taking over.
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