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There’s no mistaking the dramatic changes taking place in the video content realm. Consumers are avidly seeking out content from a variety of traditional and new content providers, and they’re eagerly tracking it down across mobile, digital and linear channels. In fact, American media consumption recently hit a new milestone in the first quarter of 2016, with subscription video-on-demand (SVOD) usage now equal in the U.S. with DVR usage.
While the myriad content offerings is a bounty for consumers, who now spend 70 hours each week with media, content providers are increasingly challenged to break through and make sure their offerings are front and center. Despite the commotion in the space, however, many of the industry’s best-known content providers agree on one thing: The consumer needs to be the primary consideration.
"I’ve been a proponent of a holistic view of content for consumers my whole career,” said Kris Magel, president of Initiative U.S., during a content monetization panel at U.S. Consumer 360 this week in Las Vegas.
“And that puts the focus on new technology, new programming and new revenue opportunities. While some have said video has changed more in the past five years than in the past 30, I would argue it’s changed more in the past single year than in the past 30 years.”...
Content providers are increasingly challenged to break through and make sure their offerings are front and center whether big screens or small..