Public Relations & Social Marketing Insight
443.4K views | +2 today
Follow
Public Relations & Social Marketing Insight
Social Media
Social marketing, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
Your new post is loading...
Your new post is loading...
Scooped by Jeff Domansky
Scoop.it!

Nielsen Says 15.8 Million People Watched the First Episode of Stranger Things 2 Last Weekend

Nielsen Says 15.8 Million People Watched the First Episode of Stranger Things 2 Last Weekend | Public Relations & Social Marketing Insight | Scoop.it
From www.adweek.com - November 3, 2017 11:12 AM

Nielsen released its first batch of viewership data about Netflix.

 

The never-before-publicly-shared data shows that the first episode of Stranger Things 2 drew a bigger audience than the Season 8 premiere of The Walking Dead, cable TV’s most-watched show a week earlier.

 

According to Nielsen’s SVOD Content Ratings, 15.8 million U.S. viewers watched the first episode of Stranger Things 2 over the first three days, including a whopping 11 million people in the 18-49 demo.

 

That puts it just above the live-plus-3 numbers for The Walking Dead Season 8 premiere on Oct. 22, which drew 15 million total viewers and 8.8 million in the demo....

Jeff Domansky's insight:

That’s more than The Walking Dead’s Season 8 premiere a week earlier.

more...
viralswings's comment, November 3, 2017 12:13 PM
Stranger things quiz - http://viralswings.com/stranger-things-quiz/
Sign up to comment
Scooped by Jeff Domansky
Scoop.it!

Bill O'Reilly's Ratings: Not As Strong As You Might Think

Bill O'Reilly's Ratings: Not As Strong As You Might Think | Public Relations & Social Marketing Insight | Scoop.it
From www.mediapost.com - April 26, 2017 6:19 PM

Recent headlines exclaiming “Cable News Ratings Soar,” about how there were 72.5 billion minutes of news consumption in 2016, made me cringe.  Any time you start talking about billions of minutes viewed, it’s a not-too-transparent attempt to hide the fact that average ratings are small.  


This is relevant in light of Bill O’Reilly being fired from Fox News under a cloud of sexual harassment allegations.  “The O’Reilly Factor” has been positioned in the press as a ratings powerhouse.  If cable news ratings were soaring, Bill O’Reilly was leading the charge.  The reality, however, is somewhat different from the headlines.

There is no question that O’Reilly has been key to Fox News’s prime-time success, helping the network rise head and shoulders above the other cable news networks.  But there is a reason why you seldom hear anything about his actual ratings.  They’re decent, but by no means great.  O’Reilly’s live adult 18-49 rating in the Q4 (election season) was only 0.26.  Among the key news demo of adults 25-54, it was just 0.40 – less than half a rating point....  

Jeff Domansky's insight:

Here's a very useful reality check on Bill O'Reilly, Fox news and cable TV news ratings in general.

more...
No comment yet.
Sign up to comment
Scooped by Jeff Domansky
Scoop.it!

Traditional TV Still Rules -- Even Among Millennials

Traditional TV Still Rules -- Even Among Millennials | Public Relations & Social Marketing Insight | Scoop.it
From www.mediapost.com - April 26, 2017 6:29 PM

Nielsen just released its quarterly “Total Audience” report, which provides an overview of the television landscape.  The headlines that accompany these reports are often misleading, and sometimes simply misinterpret the data.  I looked at the last three Q4 reports to get an idea of what’s really going on.
Some highlights:

When it comes to watching video, total adults spent 86% of their viewing time with traditional television in the fourth quarter of 2016, compared to about 14% for all other screens combined. TV viewing declined by just three minutes a day in each of the past two seasons -- so the headlines when this report first came out about TV viewing declining were technically correct, but certainly misleading.  

Despite the stability of traditional television, viewing of other video screens (multimedia devices, video on PCs and smartphones) has grown dramatically (by about 2 hours per week, from 3:23 hours per week in Q4 2014 to 5:38 in Q4 2016?).  These gains, however, have not come at the expense of traditional television -- at least for total viewers and adults.   

Jeff Domansky's insight:

Traditional TV is still strong, We're just adding additional other screens at the same time, especially among younger audiences.

more...
BinaryTranslator's curator insight, April 27, 2017 1:37 AM
Must read
 
Bernadette Elijah's curator insight, April 27, 2017 8:59 PM

I am very surprised that traditional television rules. Many of the people that I know are using Roku and other things that are not traditional. Certainly things are changing with paid television etc.
Sign up to comment
About Follow us Resources Terms Mobile Features
Facebook
X
LinkedIn