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The women’s rallies didn’t just draw millions of marchers to the streets of cities across the country and around the world, it sent viewers to cable news for continuing coverage of them.
For MSNBC the 10 a.m. to 6 p.m. block was the most watched Saturday since March 29, 2003, during the early days of the Iraq war. MSNBC averaged 1.45 million total viewers. In the A25-54 demo MSNBC averaged 388,000, the best Saturday since Hurricane Rita coverage in Sept. 2005.
MSNBC still trailed Fox News (3,075,000 total viewers /656,000 A25-54) and CNN (2,107,000 / 672,000) in the daypart....
A big post-inauguration day for cable news, including the 5 p.m. hour when Sean Spicer addressed the press corps.