TV shows are getting smacked by big viewership drops | Public Relations & Social Marketing Insight | Scoop.it

The "golden age" of TV shows might appear to be in full swing still, and it certainly is in terms of output. The industry is on pace to handily beat the 409 scripted shows released in 2015, continuing an upward trend.


But there's a problem: people aren't tuning in, at least in the same numbers. For new episodes last quarter, "average viewership for the top 200 general entertainment series declined 20% year-over-year," according Pacific Crest (using the L+3 measurement, live plus three days). 


Networks are still pumping out shows, people just seem to have lost a bit of interest.It's even worse with kids' shows, which saw the top 500 series take a 30% viewership dive in Q3 versus last year, the analysts noted in the report....